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Have We Really Reached Peak TV?

Tue, Feb 21, 2017 | by Andy Stout

 

There is an argument that says we are in a new Golden Age of television as competition between the traditional TV industry and the new, digital players for viewers intensifies. But if we have genuinely reached Peak TV as a result, is the only real way from here downwards?

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Topics: OTT, Amazon Prime, Audience behaviour, audience demographics, cable, COMPASS, Content Recommendation, Golden Age, Hulu, Industry, Millennials, Netflix, Nielsen, Peak TV, Television Critics Association

Hot TV News: Mobile Data Market to Reach $630bn; Under 25s Watch 25% Less; Netflix & Amazon Revenues to Double

Mon, Aug 1, 2016 | by Andy Stout

 

5G and the IoT are going to conspire together to lead to a huge growth in mobile data, but there are plenty of difficulties ahead in the transition from 4G. Meanwhile, Ofcom in the UK confirms that, while everyone is watching less TV, the under 25s are watching even less, and while revenues are set to double, Netflix shares face a turbulent time after growth forecasts failed to deliver.

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Topics: OTT, VOD, 5G, Amazon, Audience behaviour, audience demographics, audience measurement, forecasts, Hot TV News, Industry, Internet of Things, iOT, Mobile data, Netflix, Ofcom, OTT growth, Parks Associates, PSB, SVOD, understanding audience

How to Make Sure That OTT Delivers For You

Mon, Jun 6, 2016 | by Merav Cunningham

 

The importance of OTT to the broadcast industry is not one that can really be understated. For new entrants to the market it allows them to get up and running quickly and tap into the phenomenal growth of IPTV, especially when using services like our own Voyage - TVaaS, while for traditional linear players it allows access to much wider audiences and acts as a barrier against cord-cutting, particularly from Millennials.

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Topics: OTT, VOD, Audience behaviour, audience measurement, Big Data, Content, Industry, Millennials, Opex, SVOD, User Experience, UX, Voyage TVaaS

The Rise - and the Challenge - of the Content Connoisseurs

Mon, May 23, 2016 | by Guy Bisson

 

From wine, to coffee, and now to content. Guy Bisson, Research Director, Ampere Analysis, on the growing importance of the Content Connoisseurs. They're young, they're engaged, they're tech-savvy, and they also see OTT as just as relevant, if not more, than traditional broadcast.

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Topics: OTT, Ampere Analysis, Audience behaviour, Content Connoisseurs, Industry, millenials, Netflix, Pay TV, SVOD, TVLS 2016

5 Leaders on the Biggest Changes in the Next 5 Years

Wed, Mar 16, 2016 | by Merav Cunningham

 

As we prepare in earnest for TVLS 2016, to be held on the Croatian coast in Dubrovnik, a look back at the concluding panel of last year’s event in Cannes, where five top speakers gave us their predictions regarding the future of television in 2020.

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Topics: Video, OTT, TV Everywhere, Youtube, Audience behaviour, change, Content service providers, Events, Industry, IPTV, pace of change, Pay TV, Prediction, technological change, TVLS, TVLS 2015, understanding audience, User Experience

Hot TV News: YouTube to Launch Streaming Service?; Online TV Revenues Set to Rocket; Big Changes in Autumn TV Viewing | Viaccess-Orca Blog

Mon, Dec 7, 2015 | by Merav Cunningham

 

The revenue that the global online and video industry will receive in 2020 is forecast to more than double to over $42bn by 2020, with SVOD in the driving seat. All of which makes the rumours about YouTube launching its own streaming service to compete with the likes of Netflix and Amazon seem more likely. And finally, research from the US indicates that time-shifting is becoming more pronounced, especially amongst Millennials.

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Topics: OTT, VOD, Youtube, Amazon, Audience behaviour, audience measurement, Hot TV News, Industry, Netflix, predictions, Revenues, Streaming, SVOD, telekom romania, Voyage

 

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