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How a Content Discovery Platform Helps Customize the Consumer Journey

Fri, Mar 24, 2017 | by Andy Stout

 

From funnels to touchpoints to end–to-end journeys, we’ve come a long way in our understanding of the decision processes that customers make when they are choosing a service, whether it be TV or anything else. And it’s becoming increasingly obvious that an efficient Content Discovery Platform and the ability to personalize that journey on a daily basis, is the best way to shorten the amount of travel and ensure that those journeys are ‘stickier’.

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Topics: Content Discovery Platform, TV Everywhere, content personalization, consumers, Customer journey, Industry, Operators, personalized TV, touchpoints

The TV Industry-2016 - The Importance of Personalization

Tue, Jan 5, 2016 | by Efrat Fenigson

 

In November 2015, the Harvard Business Review published a far-reaching article by David C. Edelman and Marc Singer titled Competing on Customer Journeys that encapsulated well the problems of catching the interest of newly empowered consumers. These, the narrative goes, have become used to mining information resources, abandoning any semblance of brand monogamy in a proactive quest to get the best prices and best services for themselves. Effectively they go on a journey, engaging in an extended consideration and evaluation phase which can lead to a purchase decision or can take them elsewhere.

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Topics: TV Everywhere, content personalization, algorithms, Cable TV, COMPASS, Content Discovery, Content Recommendation, Industry, IPTV, Metadata, Pay TV, pay TV operators, personalisation, personalization, recommendation technology, recommenders, TVaaS, User Experience, UX

Making TV an Even More Personalized Content Experience

Thu, Jun 4, 2015 | by Efrat Fenigson

 

One of the holy grails of the current broadcast industry is increasing viewer engagement and undoubtedly one of the main ways of doing that is via offering viewers an increasingly individualised, personal service.

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Topics: OTT, content personalization, broadcast, Content, Content Discovery, Content Recommendation, Content service providers, contextual experience, Industry, linear TV, multi-platform, multi-screen, next generation personalization, Operators, personalization, personalized TV, UI, User Engagement, UX

Telekom Romania’s journey into the OTT TV World - A New Case Study

Thu, May 14, 2015 | by Merav Cunningham

 

Telekom Romania has been a leader in the country’s telecommunications market for decades, providing telephony, internet and TV entertainment services. Over the past five years, it has gone through a significant growth in pay-TV subscriptions, and in order to remain competitive and address the growing demand for personalized and interactive experience, it decided to expand into the OTT multiscreen TV world.

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Topics: Case Study, Service Delivery Platform, OTT, TV Everywhere, content personalization, VOD, Customers, COMPASS, Content Discovery, content security, Deutsche Telekom, Industry, innovation, IPTV, multiscreen tv, nPVR, OTT TV, personalization, personalized TV, Portfolio, RiGHTv, telekom romania, TV, Voyage

What's the Next Generation of Personalized TV Experience?

Mon, Apr 27, 2015 | by Merav Cunningham

 

Engagement and personalization of TV services have been the buzzwords for a while – at least since the concept of TV Everywhere really started catching up in 2011. Data shows that personalization and choice are some of the most dominant factors in the evolution of the way people consume their entertainment. From the content service providers’ point of view, personalization is a lifeline if they wish to keep existing viewers loyal, engaged and more importantly gain new ones. Therefore, content service providers keep looking for innovative services in order to remain engaging and relevant in order to ensure their customers feel that the offering was designed especially for them.

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Topics: TV Everywhere, content personalization, Advertising, Apps, COMPASS, Content Recommendation, Engagement, Events, Industry, multi-platform, multiscreen tv, personalized TV, Recommendation, recommendation algorithm, Second Screen Viewing, Service Providers, TV Connect, tv everywhere user, UI, User Engagement, User Interface, Voyage

A Fine Balance: Some Thoughts on Privacy vs Data Collection in the TV Market

Sun, Feb 15, 2015 | by François Moreau de Saint-Martin

 

 

The issue of privacy and security is one of the 21st century’s biggest dilemmas: how does one balance the technological advantages which give us access to a wealth of personal information, with the basic right of privacy, and often with the need to protect ourselves from threats such as global terrorism?

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Topics: content personalization, Anti-piracy, Big Data, Broadband TV, Cyber Attacks, Industry, personalization, recommendation algorithm, security

competing for time - the right content recommendation tool

Tue, Dec 9, 2014 | by Chem Assayag

 

“Breaking Bad”: 5 seasons, 62 episodes of 47 minutes, more than 48 hours of Walter White in total; “Game of Thrones”: 10 new episodes of season 5 are coming soon, while each of the previous four seasons amounts to 40 hours of the Kingdoms of Westeros. Add to that 20 hours of Stanley Kubrick's finest cinema...

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Topics: TV Everywhere, content personalization, breaking bad, Broadband TV, Cable TV, COMPASS, Content, Content Discovery, Content Management, Digital TV, Facebook, Game of Thrones, Industry, personalized TV, tv content

Audience measurement|Measuring Viewer Engagement

Mon, Oct 27, 2014 | by Efrat Fenigson

 

In part one of our look at the challenges of measuring the audience accurately in the modern content everywhere era, we looked at some of the problems and weaknesses inherent with the old style, panel-based methods of audience measurement. The rather pertinent question is what systems will replace them?

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Topics: content personalization, BARB, CIMM, content amplification, Content Discovery, Content Recommendations, Engagement, Industry, Nielsen, Pay TV, Social TV, Social world, TV, UI, User Engagement, UX

New Case Study: COMPASS Increases Paid VOD Consumption for ‘yes’

Mon, Oct 6, 2014 | by Merav Cunningham

 

Subscribers today have endless viewing options; it isn't what it used to be when there were only a few channels to watch; today, an incredible amount of video is available with hundreds of channels to choose from. It comes as no surprise that viewers have greater expectations from their TV service provider. Simply offering great content is not enough anymore. Today it's all about the ultimate user experience where viewers can effectively access their preferred content, wherever and whenever they want it, in a personalized manner enabling true engagement with their favourite content and consequently, enhancement of their experience and satisfaction.

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Topics: OTT, TV Everywhere, content personalization, VOD, yes, Customers, COMPASS, Content Recommendations, Industry, personalization, personalized TV, Portfolio, recommendation technology, Recommendations, TV, TVOD, User Experience, Voyage

Measuring Viewer Engagement in a Social World - Part One | Viaccess-Orca Blog

Wed, Sep 3, 2014 | by Efrat Fenigson

 

One of the most pressing problems rapidly emerging in the new TV landscape is the one of who is watching. In the old days of traditional broadcast it was simple: national organisations —and they have become household names in themselves; Nielsen in the US, Barb in the UK —recruited panels of viewers over a wide demographic who had special equipment fixed to their televisions that detected the frequency of the channel being watched. This logged everything they watched, the data was gathered, and then simply extrapolated up to represent the entire population.

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Topics: content personalization, content amplification, Content Discovery, Content Recommendations, Engagement, Events, Industry, Pay TV, Social TV, Social world, TV, UI, User Engagement, UX

 

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