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Three Key Areas Where Analytics Will Grow Your Business

Tue, May 23, 2017 | by Einav Levi

When it comes to driving competitive advantage for operators, TV analytics delivers in three key areas of the content cycle.

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Topics: Analytics, audience measurement, Big Data, contextual experience, Industry, Netflix, Nielsen, TVaaS, TV analytics, VO TVaaS

Televisium - When Content and Context Harmonize to Produce Next Generation TV Services

Mon, Mar 7, 2016 | by Efrat Fenigson


If Content is still truly King, then that King is growing every day.

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Topics: OTT, TV Everywhere, DRM, Amazon, BT sport, COMPASS, competition, Connected Sentinel, Content, context, contextual experience, Industry, Multiscreen, Netflix, primetime, RiGHTv, sky, telcos, TVaaS, TVE

Who is the Real King of Television - Content or Context?

Tue, Feb 2, 2016 | by Efrat Fenigson


In January 1996, Bill Gates wrote an essay which was published on the Microsoft website, titled “Content is King”. Although the original phrase is attributed to Sumner Redstone, Chairman of the Board of National Amusements, Gates’ following words are a good jumping off point for an examination of how things have changed in the two decades since he wrote them:

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Topics: OTT, VOD, COMPASS, Content, Content Discovery, context, contextual experience, Industry, Nielsen, Portfolio, Social TV, Twiter, User Experience, UX Contextual UX

The Link Between Pay-TV and Quantum Logic | Viaccess-Orca Blog

Mon, Nov 9, 2015 | by Alain Nochimowski


Does light behave as a wave or particle? Well, both…

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Topics: OTT, wave particle duality, Comcast, Content, Content service providers, context, context paradigm, contextual experience, Events, Facebook. YouTube, Industry, Microsoft, Ott Service, Pay TV, Pay-TV operator, quantum mechanics, smart home, TV platform, User Experience, Verizon

Making TV an Even More Personalized Content Experience

Thu, Jun 4, 2015 | by Efrat Fenigson


One of the holy grails of the current broadcast industry is increasing viewer engagement and undoubtedly one of the main ways of doing that is via offering viewers an increasingly individualised, personal service.

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Topics: OTT, content personalization, broadcast, Content, Content Discovery, Content Recommendation, Content service providers, contextual experience, Industry, linear TV, multi-platform, multi-screen, next generation personalization, Operators, personalization, personalized TV, UI, User Engagement, UX


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