In my previous post, I highlighted the importance of looking at the content experience from the customers’ perspective. This was a point of focus at the TV Leaders Summit (TVLS) in Athens. One of the main attractions at TVLS was the engagement model, and our team is now ready to demonstrate it once again at IBC 2013. We already know that it’s paramount to understand how users enjoy content services in order to analyze how content services providers can increase user engagement, but what are some of the secrets of increased user engagement? It all starts with the quality of the content itself. For viewers, premium content, such as major sport events, great movies and hard-to-miss TV series, is the most valuable and engaging. To monetize premium content, content service providers need to implement business rules and protect content from threats of piracy.
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Data Enrichment and Engagement Platform,
François Moreau de Saint Martin,
Second Screen Experience,
TV Leaders Summit,