Deadline Media reports that OTT TV is expected to generate revenues of £1.6 billion in 2017, and revenues will primarily stem from live-streaming media and VOD. Does that idea seem feasible? Due to the cost of content, they also go on to question whether the Netflix model is sustainable in the UK. Speaking of Netflix, guess who lost their first battle with them? None other than Amazon. They made the mistake of choosing the traditional release method over the Netflix model. Oh Amazon - you know better than that! Traditional releases should be exclusive to traditional TV, or perhaps even YouTube. While we’re on the topic of YouTube - they are using video advertising to enter the programmatic space.
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Over the Top,