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Five Reasons Why YouTube Launching Live Streaming Services Matters

Wed, Mar 1, 2017 | by Andy Stout

 

Finally, after an extended period of dropping heavy hints in the business sections of the press, YouTube has announced that it’s going to start streaming live TV channels with its own $35 skinny bundle. Here are five reasons why this is important.

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Topics: OTT, Youtube, Apple TV, Hulu, Industry, Live Streaming Services, personalization, YouTube TV

The TV Industry-2016 - The Importance of Personalization

Tue, Jan 5, 2016 | by Efrat Fenigson

 

In November 2015, the Harvard Business Review published a far-reaching article by David C. Edelman and Marc Singer titled Competing on Customer Journeys that encapsulated well the problems of catching the interest of newly empowered consumers. These, the narrative goes, have become used to mining information resources, abandoning any semblance of brand monogamy in a proactive quest to get the best prices and best services for themselves. Effectively they go on a journey, engaging in an extended consideration and evaluation phase which can lead to a purchase decision or can take them elsewhere.

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Topics: TV Everywhere, content personalization, algorithms, Cable TV, COMPASS, Content Discovery, Content Recommendation, Industry, IPTV, Metadata, Pay TV, pay TV operators, personalisation, personalization, recommendation technology, recommenders, TVaaS, User Experience, UX

Television in 2015 - “A Revolution Happening Before Our Eyes” | Viaccess-Orca Blog

Tue, Aug 4, 2015 | by Merav Cunningham

 

There was lots of interesting debate at London’s recent Connected TV World Summit —but one panel in particular interested us: ‘How Time-Shift And On-Demand Is Evolving, And The Challenges And Opportunities That Await’.

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Topics: OTT, TV Everywhere, boradband, Connected TV World Summit, Content, Content Discovery, EPG, Events, Industry, innovation, IPTV, multi-screen, network PVR, nPVR, personalisation, personalization, PVR, time-shift, TV

Making TV an Even More Personalized Content Experience

Thu, Jun 4, 2015 | by Efrat Fenigson

 

One of the holy grails of the current broadcast industry is increasing viewer engagement and undoubtedly one of the main ways of doing that is via offering viewers an increasingly individualised, personal service.

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Topics: OTT, content personalization, broadcast, Content, Content Discovery, Content Recommendation, Content service providers, contextual experience, Industry, linear TV, multi-platform, multi-screen, next generation personalization, Operators, personalization, personalized TV, UI, User Engagement, UX

It’s Getting Very Personal: Between Apple Watch and the TV World

Mon, May 25, 2015 | by Chem Assayag

 

2015 started with the launch of the Apple Watch – triggering excited reactions by geeks and fashionistas alike. What can this new device do? As cnet puts it, the watch is all about communications, fitness and notifications. It provides access to iMessages, emails and photos. It functions as a mobile phone - gives users the chance to accept or reject calls – and then talk to their sleeves, just like a bodyguard on duty. Other important features include payments, access to maps, and a whole range of means to track health and fitness data (like heartbeat, distance, etc., although most recently it was reported that tattoos seem to interfere with the watch’s ability to track the pulse). Last but not least, it comes in many colours and a variety of band materials and a luxury version for very rich Apple fans. As Apple puts it - selecting a watch is very personal.

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Topics: OTT, TV Everywhere, Apple, Apple TV, Apple Watch, Apps, Big Data, connected devices, Industry, Internet of Everything, iOT, Metadata, Mobile, mobile devices, multi-screen, next generation metadata, personalization, personalized TV, smartphone apps, Streaming Devices, Voyage

Measurement Solutions in the TV world – Interviewing Lenny Melamedas

Sun, May 17, 2015 | by Merav Cunningham

 

In the run-up to this year’s TV Leaders Summit in Cannes, this post by Lenny Melamedas discusses the changes he forecasts for advertising measurement solutions in the TV world: Will traditional ratings results still matter? How will the industry adapt to the multiscreen dominance? Lenny’s post is our third TVLS -special blog posts. In our previous posts, Chem Assayag previewed the summit, and Stephen Newkirk’s predicted the next five years in the US Cable industry.

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Topics: OTT, 4K TV, Advertising, audience measurement, Big Data, broadcast TV, Cable TV, Events, Industry, Metadata, OTT TV, personalization, Second Screen, Smart TV, Ultra HD

Telekom Romania’s journey into the OTT TV World - A New Case Study

Thu, May 14, 2015 | by Merav Cunningham

 

Telekom Romania has been a leader in the country’s telecommunications market for decades, providing telephony, internet and TV entertainment services. Over the past five years, it has gone through a significant growth in pay-TV subscriptions, and in order to remain competitive and address the growing demand for personalized and interactive experience, it decided to expand into the OTT multiscreen TV world.

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Topics: Case Study, Service Delivery Platform, OTT, TV Everywhere, content personalization, VOD, Customers, COMPASS, Content Discovery, content security, Deutsche Telekom, Industry, innovation, IPTV, multiscreen tv, nPVR, OTT TV, personalization, personalized TV, Portfolio, RiGHTv, telekom romania, TV, Voyage

7 Internet & Mobile Best Practices to Transform TV

Thu, Mar 26, 2015 | by François Moreau de Saint-Martin

 

A couple of weeks ago I was invited to speak at the 4YFN conference, which is an event devoted to innovation in the mobile and digital ecosystem, as part of the Mobile World Congress, and I shared my views on Internet and mobile and the best practices in transforming TV.

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Topics: TV Everywhere, VOD, Amazon, Content Recommendation, Engagement, Facebook, Game of Thrones, Industry, Internet, Mobile, Netflix, pay TV operators, personalization, personalized TV, Social Media, TV industry, Twitter, UX

Leading by Example – Orange & VO TV Everywhere Case Study

Fri, Mar 6, 2015 | by Merav Cunningham

 

In recent years, Orange, with more than 236 million customers in over 30 countries, has established itself as a key player in the multiscreen OTT TV environment, delivering cutting-edge television services, in addition to their telephony and broadband services.

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Topics: Case Study, Service Delivery Platform, OTT, TV Everywhere, DRM, VOD, Customers, COMPASS, Connected Sentinel, connected sentinel player, France Telecom-Orange, Industry, IPTV, multi-screen, Orange, Orange France, Orange Polska, Orange Romania, Orange Spain, personalization, Portfolio, Prime Sentinel, RiGHTv, SDP, secure player, silos, Voyage

A Fine Balance: Some Thoughts on Privacy vs Data Collection in the TV Market

Sun, Feb 15, 2015 | by François Moreau de Saint-Martin

 

 

The issue of privacy and security is one of the 21st century’s biggest dilemmas: how does one balance the technological advantages which give us access to a wealth of personal information, with the basic right of privacy, and often with the need to protect ourselves from threats such as global terrorism?

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Topics: content personalization, Anti-piracy, Big Data, Broadband TV, Cyber Attacks, Industry, personalization, recommendation algorithm, security

 

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