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TV Analytics: Personalized TV Is The New Big Data

Wed, Apr 26, 2017 | by Einat Kahana

Every year, Accenture publishes a report titled The Future of Broadcasting which analyses the trends and technologies on the broadcast industry roadmap. In 2016 it noted that market expectations in the industry had soared, and in the 2017 report, The Future of Broadcasting V, it asked where the growth was going to come from to justify the lofty future values. And Personalized TV is a big part of that.

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Topics: Big Data, Bigger Data, Data, data analytics, Industry, personalized TV, personalize

How a Content Discovery Platform Helps Customize the Consumer Journey

Fri, Mar 24, 2017 | by Andy Stout

 

From funnels to touchpoints to end–to-end journeys, we’ve come a long way in our understanding of the decision processes that customers make when they are choosing a service, whether it be TV or anything else. And it’s becoming increasingly obvious that an efficient Content Discovery Platform and the ability to personalize that journey on a daily basis, is the best way to shorten the amount of travel and ensure that those journeys are ‘stickier’.

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Topics: Content Discovery Platform, TV Everywhere, content personalization, consumers, Customer journey, Industry, Operators, personalized TV, touchpoints

Making TV an Even More Personalized Content Experience

Thu, Jun 4, 2015 | by Efrat Fenigson

 

One of the holy grails of the current broadcast industry is increasing viewer engagement and undoubtedly one of the main ways of doing that is via offering viewers an increasingly individualised, personal service.

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Topics: OTT, content personalization, broadcast, Content, Content Discovery, Content Recommendation, Content service providers, contextual experience, Industry, linear TV, multi-platform, multi-screen, next generation personalization, Operators, personalization, personalized TV, UI, User Engagement, UX

It’s Getting Very Personal: Between Apple Watch and the TV World

Mon, May 25, 2015 | by Chem Assayag

 

2015 started with the launch of the Apple Watch – triggering excited reactions by geeks and fashionistas alike. What can this new device do? As cnet puts it, the watch is all about communications, fitness and notifications. It provides access to iMessages, emails and photos. It functions as a mobile phone - gives users the chance to accept or reject calls – and then talk to their sleeves, just like a bodyguard on duty. Other important features include payments, access to maps, and a whole range of means to track health and fitness data (like heartbeat, distance, etc., although most recently it was reported that tattoos seem to interfere with the watch’s ability to track the pulse). Last but not least, it comes in many colours and a variety of band materials and a luxury version for very rich Apple fans. As Apple puts it - selecting a watch is very personal.

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Topics: OTT, TV Everywhere, Apple, Apple TV, Apple Watch, Apps, Big Data, connected devices, Industry, Internet of Everything, iOT, Metadata, Mobile, mobile devices, multi-screen, next generation metadata, personalization, personalized TV, smartphone apps, Streaming Devices, Voyage

Telekom Romania’s journey into the OTT TV World - A New Case Study

Thu, May 14, 2015 | by Merav Cunningham

 

Telekom Romania has been a leader in the country’s telecommunications market for decades, providing telephony, internet and TV entertainment services. Over the past five years, it has gone through a significant growth in pay-TV subscriptions, and in order to remain competitive and address the growing demand for personalized and interactive experience, it decided to expand into the OTT multiscreen TV world.

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Topics: Case Study, Service Delivery Platform, OTT, TV Everywhere, content personalization, VOD, Customers, COMPASS, Content Discovery, content security, Deutsche Telekom, Industry, innovation, IPTV, multiscreen tv, nPVR, OTT TV, personalization, personalized TV, Portfolio, RiGHTv, telekom romania, TV, Voyage

What's the Next Generation of Personalized TV Experience?

Mon, Apr 27, 2015 | by Merav Cunningham

 

Engagement and personalization of TV services have been the buzzwords for a while – at least since the concept of TV Everywhere really started catching up in 2011. Data shows that personalization and choice are some of the most dominant factors in the evolution of the way people consume their entertainment. From the content service providers’ point of view, personalization is a lifeline if they wish to keep existing viewers loyal, engaged and more importantly gain new ones. Therefore, content service providers keep looking for innovative services in order to remain engaging and relevant in order to ensure their customers feel that the offering was designed especially for them.

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Topics: TV Everywhere, content personalization, Advertising, Apps, COMPASS, Content Recommendation, Engagement, Events, Industry, multi-platform, multiscreen tv, personalized TV, Recommendation, recommendation algorithm, Second Screen Viewing, Service Providers, TV Connect, tv everywhere user, UI, User Engagement, User Interface, Voyage

7 Internet & Mobile Best Practices to Transform TV

Thu, Mar 26, 2015 | by François Moreau de Saint-Martin

 

A couple of weeks ago I was invited to speak at the 4YFN conference, which is an event devoted to innovation in the mobile and digital ecosystem, as part of the Mobile World Congress, and I shared my views on Internet and mobile and the best practices in transforming TV.

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Topics: TV Everywhere, VOD, Amazon, Content Recommendation, Engagement, Facebook, Game of Thrones, Industry, Internet, Mobile, Netflix, pay TV operators, personalization, personalized TV, Social Media, TV industry, Twitter, UX

competing for time - the right content recommendation tool

Tue, Dec 9, 2014 | by Chem Assayag

 

“Breaking Bad”: 5 seasons, 62 episodes of 47 minutes, more than 48 hours of Walter White in total; “Game of Thrones”: 10 new episodes of season 5 are coming soon, while each of the previous four seasons amounts to 40 hours of the Kingdoms of Westeros. Add to that 20 hours of Stanley Kubrick's finest cinema...

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Topics: TV Everywhere, content personalization, breaking bad, Broadband TV, Cable TV, COMPASS, Content, Content Discovery, Content Management, Digital TV, Facebook, Game of Thrones, Industry, personalized TV, tv content

New Case Study: COMPASS Increases Paid VOD Consumption for ‘yes’

Mon, Oct 6, 2014 | by Merav Cunningham

 

Subscribers today have endless viewing options; it isn't what it used to be when there were only a few channels to watch; today, an incredible amount of video is available with hundreds of channels to choose from. It comes as no surprise that viewers have greater expectations from their TV service provider. Simply offering great content is not enough anymore. Today it's all about the ultimate user experience where viewers can effectively access their preferred content, wherever and whenever they want it, in a personalized manner enabling true engagement with their favourite content and consequently, enhancement of their experience and satisfaction.

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Topics: OTT, TV Everywhere, content personalization, VOD, yes, Customers, COMPASS, Content Recommendations, Industry, personalization, personalized TV, Portfolio, recommendation technology, Recommendations, TV, TVOD, User Experience, Voyage

 

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