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How Content Personalization is Enhancing the TV Experience

Fri, Mar 3, 2017 | by Esti Widder

 

Netflix launched its latest slate of programming at the start of February, in a blog post whose opening few sentences described exactly what the fuss is about regarding TV content personalization.

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Topics: OTT, COMPASS, Content, Content Discovery, Content Recommendation, Content service providers, Industry, Netflix, recommendation technology, User Experience, UX

The TV Industry-2016 - The Importance of Personalization

Tue, Jan 5, 2016 | by Efrat Fenigson

 

In November 2015, the Harvard Business Review published a far-reaching article by David C. Edelman and Marc Singer titled Competing on Customer Journeys that encapsulated well the problems of catching the interest of newly empowered consumers. These, the narrative goes, have become used to mining information resources, abandoning any semblance of brand monogamy in a proactive quest to get the best prices and best services for themselves. Effectively they go on a journey, engaging in an extended consideration and evaluation phase which can lead to a purchase decision or can take them elsewhere.

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Topics: TV Everywhere, content personalization, algorithms, Cable TV, COMPASS, Content Discovery, Content Recommendation, Industry, IPTV, Metadata, Pay TV, pay TV operators, personalisation, personalization, recommendation technology, recommenders, TVaaS, User Experience, UX

New Case Study: COMPASS Increases Paid VOD Consumption for ‘yes’

Mon, Oct 6, 2014 | by Merav Cunningham

 

Subscribers today have endless viewing options; it isn't what it used to be when there were only a few channels to watch; today, an incredible amount of video is available with hundreds of channels to choose from. It comes as no surprise that viewers have greater expectations from their TV service provider. Simply offering great content is not enough anymore. Today it's all about the ultimate user experience where viewers can effectively access their preferred content, wherever and whenever they want it, in a personalized manner enabling true engagement with their favourite content and consequently, enhancement of their experience and satisfaction.

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Topics: OTT, TV Everywhere, content personalization, VOD, yes, Customers, COMPASS, Content Recommendations, Industry, personalization, personalized TV, Portfolio, recommendation technology, Recommendations, TV, TVOD, User Experience, Voyage

The Netflix Invasion | Viaccess-Orca Blog

Wed, Nov 13, 2013 | by Efrat Fenigson

 

Netflix, the trailblazing OTT content provider, is making waves in mainland Europe with its recent Netherlands service launch back in September 2013. Once compared to the Albanian Army by Time Warner's CEO Jeffery Beweks, who remarked, “It's a little bit like, is the Albanian army going to take over the world? I don't think so.” Netflix is quickly becoming a viable competitor to traditional content service providers worldwide.

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Topics: OTT, Big Data, Content Recommendations, HBO, Industry, Netflix, Over the Top, Pay TV, PayTV, recommendation algorithm, recommendation technology, Recommendations, Streaming

The Secret Recipe of Content Discovery | Viaccess-Orca Blog

Thu, Jun 7, 2012 | by Ofer Weintraub

 

The world of technology has been buzzing with discussions about the merits of one recommendation technology over another. And in an effort to showcase their “perfect” recommendation algorithm, companies keep trying to out-shout each other.

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Topics: COMPASS, Content Discovery, IPTV, Portfolio, recommendation algorithm, recommendation technology, semantic recommendation algorithm

 

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