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Making TV an Even More Personalized Content Experience

Thu, Jun 4, 2015 | by Efrat Fenigson

 

One of the holy grails of the current broadcast industry is increasing viewer engagement and undoubtedly one of the main ways of doing that is via offering viewers an increasingly individualised, personal service.

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Topics: OTT, content personalization, broadcast, Content, Content Discovery, Content Recommendation, Content service providers, contextual experience, Industry, linear TV, multi-platform, multi-screen, next generation personalization, Operators, personalization, personalized TV, UI, User Engagement, UX

What's the Next Generation of Personalized TV Experience?

Mon, Apr 27, 2015 | by Merav Cunningham

 

Engagement and personalization of TV services have been the buzzwords for a while – at least since the concept of TV Everywhere really started catching up in 2011. Data shows that personalization and choice are some of the most dominant factors in the evolution of the way people consume their entertainment. From the content service providers’ point of view, personalization is a lifeline if they wish to keep existing viewers loyal, engaged and more importantly gain new ones. Therefore, content service providers keep looking for innovative services in order to remain engaging and relevant in order to ensure their customers feel that the offering was designed especially for them.

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Topics: TV Everywhere, content personalization, Advertising, Apps, COMPASS, Content Recommendation, Engagement, Events, Industry, multi-platform, multiscreen tv, personalized TV, Recommendation, recommendation algorithm, Second Screen Viewing, Service Providers, TV Connect, tv everywhere user, UI, User Engagement, User Interface, Voyage

In the Internet of Things (IoT) - Is our TV a “Thing”?

Thu, Mar 12, 2015 | by Merav Cunningham

 

The internet of things has been the buzzword in technology for years, but the trend seems to be the hottest and most spoken about in 2015. Research group Gartner predicts that 4.9 billion connected devices will be in use this year, and the number will reach 25 billion by 2020. Moreover, according to a 2013 survey by The Economist, over three-quarters of companies are either actively exploring or using the IoT.

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Topics: OTT, TV Everywhere, COMPASS, connected devices, Cyber Attacks, Industry, Inetrnet of Things, Internet, iOT, mobile devices, piracy, Portfolio, security, set top box, Smart TV, User Engagement

Fake Me I'm Famous!

Thu, Feb 19, 2015 | by David Leporini

 

"6. 20 Am. Waking up. Didn’t sleep much, as usual in the last year. First shot of Ristretto while checking up the figures of my FaMe app. Still amazed no one understood the “Fake Me” contraction trick by now.

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Topics: business model, Engagement, engagement model, Facebook, Industry, Instagram, VO's got Passion, Twitter, User Engagement

A Recipe for Successful OTT Services

Mon, Feb 2, 2015 | by Sefy Ariely

 

In the ever-changing TV industry, the dominance of OTT services in the market is growing fast.  A recent study by Parks Associates shows that Over 50% of U.S. broadband households subscribe to an OTT video service, while major players in the cable industry – such as HBO and DISH - are all about to launch their own OTT services.  “2015 is set to be the year of OTT,” said Brett Sappington, Director, Research, Parks Associates.

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Topics: OTT, TV Everywhere, DRM, Advertising, boxer, broadcast TV, Content, Content Delivery, content rights, content security, Engagement, Industry, Monetization, olympusat, Operators, Pay TV, pay TV operators, Portfolio, Premium content, security, TV, User Engagement, User Experience, UX, Voyage

Introducing Voyage – The New User Journey | Viaccess-Orca Blog

Thu, Jan 8, 2015 | by Merav Cunningham

 

In September 2014, Viaccess-Orca introduced a new name for its end-to-end TV Everywhere solution – Voyage. The name represents a journey through what VO believes is the TV content trinity: quality, user-experience and security. Speaking at IBC 2014, David Leporini, EVP Marketing, Products and Security, discussed the meaning of Voyage, and how it reflects the journey which viewers take when watching TV: everywhere, at any time, and on any device.

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Topics: Content Protection, TV Everywhere, world cup 2014, connected devices, Content, Content Piracy, Events, Eye on Piracy, IBC 2014, Industry, mobile devices, tv everywhere user, User Engagement, User Experience, Voyage

Let’s Get Physical In a Digital Virtual World - VO's Blog

Mon, Dec 22, 2014 | by Efrat Fenigson

 

 

The phenomenon of the digital world is an intriguing one for me. Since my childhood, I’ve lived in a rapidly changing world. But in the last two decades, physical consumption habits and gestures are gradually shape-shifting into digital and virtual.
Let’s pause for a minute to appreciate the amazing advancements achieved in the past 20 years, providing us a very comfortable life style. So comfortable, it is often taken for granted.

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Topics: analog, computers, consumer habits, Digital TV, digital world, Efrat Fenigson, VO's got Passion, Smartphone, User Engagement, User Experience

Audience measurement|Measuring Viewer Engagement

Mon, Oct 27, 2014 | by Efrat Fenigson

 

In part one of our look at the challenges of measuring the audience accurately in the modern content everywhere era, we looked at some of the problems and weaknesses inherent with the old style, panel-based methods of audience measurement. The rather pertinent question is what systems will replace them?

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Topics: content personalization, BARB, CIMM, content amplification, Content Discovery, Content Recommendations, Engagement, Industry, Nielsen, Pay TV, Social TV, Social world, TV, UI, User Engagement, UX

Measuring Viewer Engagement in a Social World - Part One | Viaccess-Orca Blog

Wed, Sep 3, 2014 | by Efrat Fenigson

 

One of the most pressing problems rapidly emerging in the new TV landscape is the one of who is watching. In the old days of traditional broadcast it was simple: national organisations —and they have become household names in themselves; Nielsen in the US, Barb in the UK —recruited panels of viewers over a wide demographic who had special equipment fixed to their televisions that detected the frequency of the channel being watched. This logged everything they watched, the data was gathered, and then simply extrapolated up to represent the entire population.

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Topics: content personalization, content amplification, Content Discovery, Content Recommendations, Engagement, Events, Industry, Pay TV, Social TV, Social world, TV, UI, User Engagement, UX

Viaccess-Orca: a Two-Year-Old Multiscreen Leader | Viaccess-Orca Blog

Mon, Sep 1, 2014 | by François Moreau de Saint-Martin

 

You may remember that the first IBC of the new VO brand was IBC 2012, where we announced our ambition to establish VO as a recognized player in the booming world of multiscreen television.

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Topics: Service Delivery Platform, OTT, TV Everywhere, Anti-piracy, Content Discovery, content intelligence, Content Piracy, content security, Data Enrichment and Engagement Platform, engagement model, Events, IBC, IBC 2014, Industry, IP, IPTV, Multiscreen, Portfolio, Recommendations, Technology, TV, User Engagement, User Experience, user intelligence

 

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