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How Content Personalization is Enhancing the TV Experience

Fri, Mar 3, 2017 | by Esti Widder

 

Netflix launched its latest slate of programming at the start of February, in a blog post whose opening few sentences described exactly what the fuss is about regarding TV content personalization.

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Topics: OTT, COMPASS, Content, Content Discovery, Content Recommendation, Content service providers, Industry, Netflix, recommendation technology, User Experience, UX

How The New VO Streaming Device Can Help Boost Operator Revenue

Mon, Aug 29, 2016 | by Merav Cunningham

 

One of our smallest products at this year’s IBC2016 is also set to be one of our most far-reaching as the new VO Streaming Device is a genuinely breakthrough product designed from the ground up to help boost operator revenue for multiscreen and even compete against the encroachment of big name streaming media players into viewers’ homes.

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Topics: OTT, TV Everywhere, Content, Content Discovery, Events, hdmi, Industry, La Clé TV, multi-screen, Orange, Over the Top, Pay TV, pay TV operators, Smart TV, TV, User Experience, UX, Viaccess-Orca

How the Cloud and VR Are Driving the OTT Industry Forward

Tue, Aug 16, 2016 | by Merav Cunningham

 

OTT Executive Magazine’s Nichole Janowsky recently conducted an interview with Sefy Ariely, our EVP Americas, covering the main challenges that OTT pay-TV operators currently face and much more. As the magazine writes, Sefy has been involved in the media and Pay TV industry for the past 15 years, specializing in IPTV and, later, OTT video services and the evolution of personalized, engaging multiscreen TV.

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Topics: Virtual Reality, OTT, TV Everywhere, VR, Big Data, Cloud, Industry, Multiscreen, Over the Top, Pay TV, pay TV operators, Sefy Ariely, User Experience, UX, Viaccess-Orca

How to Make Sure That OTT Delivers For You

Mon, Jun 6, 2016 | by Merav Cunningham

 

The importance of OTT to the broadcast industry is not one that can really be understated. For new entrants to the market it allows them to get up and running quickly and tap into the phenomenal growth of IPTV, especially when using services like our own Voyage - TVaaS, while for traditional linear players it allows access to much wider audiences and acts as a barrier against cord-cutting, particularly from Millennials.

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Topics: OTT, VOD, Audience behaviour, audience measurement, Big Data, Content, Industry, Millennials, Opex, SVOD, User Experience, UX, Voyage TVaaS

The TV Industry-2016 - The Importance of Personalization

Tue, Jan 5, 2016 | by Efrat Fenigson

 

In November 2015, the Harvard Business Review published a far-reaching article by David C. Edelman and Marc Singer titled Competing on Customer Journeys that encapsulated well the problems of catching the interest of newly empowered consumers. These, the narrative goes, have become used to mining information resources, abandoning any semblance of brand monogamy in a proactive quest to get the best prices and best services for themselves. Effectively they go on a journey, engaging in an extended consideration and evaluation phase which can lead to a purchase decision or can take them elsewhere.

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Topics: TV Everywhere, content personalization, algorithms, Cable TV, COMPASS, Content Discovery, Content Recommendation, Industry, IPTV, Metadata, Pay TV, pay TV operators, personalisation, personalization, recommendation technology, recommenders, TVaaS, User Experience, UX

Making TV an Even More Personalized Content Experience

Thu, Jun 4, 2015 | by Efrat Fenigson

 

One of the holy grails of the current broadcast industry is increasing viewer engagement and undoubtedly one of the main ways of doing that is via offering viewers an increasingly individualised, personal service.

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Topics: OTT, content personalization, broadcast, Content, Content Discovery, Content Recommendation, Content service providers, contextual experience, Industry, linear TV, multi-platform, multi-screen, next generation personalization, Operators, personalization, personalized TV, UI, User Engagement, UX

Google Chromebit – Computer on a Stick linking TV & PC

Wed, Apr 1, 2015 | by Efrat Fenigson

 

In what could be another milestone for the TV Everywhere ecosystem, or more accurately - for the “computer everywhere” world, Google launched on Tuesday a new range of Chrome OS products, including the Asus Google Chromebit – essentially a computer packed into a cigar-sized stick.

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Topics: Service Delivery Platform, OTT, TV Everywhere, Apps, chrome, chromebit, chromecast, dongle, Google, HBO, Industry, Live Streaming, Portfolio, RiGHTv, SDP, Smart TV, tv everywhere user, UX, video streaming

7 Internet & Mobile Best Practices to Transform TV

Thu, Mar 26, 2015 | by François Moreau de Saint-Martin

 

A couple of weeks ago I was invited to speak at the 4YFN conference, which is an event devoted to innovation in the mobile and digital ecosystem, as part of the Mobile World Congress, and I shared my views on Internet and mobile and the best practices in transforming TV.

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Topics: TV Everywhere, VOD, Amazon, Content Recommendation, Engagement, Facebook, Game of Thrones, Industry, Internet, Mobile, Netflix, pay TV operators, personalization, personalized TV, Social Media, TV industry, Twitter, UX

A Recipe for Successful OTT Services

Mon, Feb 2, 2015 | by Sefy Ariely

 

In the ever-changing TV industry, the dominance of OTT services in the market is growing fast.  A recent study by Parks Associates shows that Over 50% of U.S. broadband households subscribe to an OTT video service, while major players in the cable industry – such as HBO and DISH - are all about to launch their own OTT services.  “2015 is set to be the year of OTT,” said Brett Sappington, Director, Research, Parks Associates.

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Topics: OTT, TV Everywhere, DRM, Advertising, boxer, broadcast TV, Content, Content Delivery, content rights, content security, Engagement, Industry, Monetization, olympusat, Operators, Pay TV, pay TV operators, Portfolio, Premium content, security, TV, User Engagement, User Experience, UX, Voyage

The Future of Content Services: The Case of Orange France and Comcast

Wed, Jan 21, 2015 | by Sefy Ariely

 

The ascendance of the Internet and the abundance of video-capable, network-connected devices have effected major changes in content production, distribution and consumption. It is now clear that the future of content services lies in understanding the new Engagement Model. Two operators who seem to have figured it out are Orange France, and Comcast.

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Topics: Video, Comecast, Content, Content Discovery, content intelligence, Engagement, engagement model, Industry, Mobile, Netflix, Orange, personalization, TV, TV service, User Experience, UX, video service

 

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