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Pay-TV: Strategies for Survival

Fri, Apr 21, 2017 | by Sarit Rosenthal-Aviram

All around the world, Pay-TV operators find themselves being squeezed by the multiple pressures of increasing competition bought about by new entrants into the market, rising consumer expectation, spiralling content costs, the ongoing challenge of accelerating technological progress, and more. Faced with this perfect storm, what are the best routes to a safe harbour and the strategies that will help them thrive over the forthcoming years?

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Topics: OTT, TV Everywhere, VOD, Amazon, Content, Content service providers, Facebook, Industry, Netflix, Over the Top, Pay TV, pay TV operators

Amazon’s Global Rollout Showcases SVOD Power

Thu, Dec 22, 2016 | by Andy Stout

 

2016 started and finished with the instantaneous and almost global rollout of two major SVOD services, Netflix in January and Amazon Prime Video in December, showcasing the power of the cloud to transform the television landscape.

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Topics: OTT, cloud TV, VOD, Amazon, Amazon Web Services, Cloud, cloud advantages, cloud-based, cloud migration, Content Piracy, Industry, IPTV, Netflix, Over the Top, SVOD, The Cloud, The Grand Tour, Transactional Video on Demand, TVOD

Back to The Future and the Return of the Living Room

Tue, Dec 13, 2016 | by Nardit Mosacho

 

One of the more interesting trends from 2016 that emerges if you sift through the mountain of data that the industry produces is mounting evidence that the big family TV screen is making a comeback.

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Topics: OTT, TV Everywhere, VOD, 4k, 4K HDR, big screen, Content Discovery, Content Piracy, Cord Cutters, family, HDR, Industry, IPTV, Living room, multi-screen, Netflix, Nielsen, Over the Top, Pay TV, piracy, Second Screen, UHD

Hot TV News: Massive Move to Mobile; Is OTT the Best Way To Protect Revenue?; The Next 5 Years of VR According to Oculus

Wed, Nov 9, 2016 | by Andy Stout

 

An “enormous and rapid shift” is underway to mobile video consumption according to Ericsson, while consumers seem to rate OTT over pay-TV in a growing number of metrics. And Oculus VR Chief Scientist, Michael Abrash, predicts the next five years of accelerating development for the technology.

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Topics: OTT, TV Everywhere, VOD, VR, churn, COMPASS, Content Discovery, Hot TV News, Industry, mobile tv, Oculus, Over the Top, Pay TV, SVOD

Hot TV News: SVOD market set to double to $34.6 billion; NBCU Highlights Digital Gains During Rio Games; “The 50-Year Party is Over!” IBC2016 Looks to the Future | Viaccess-Orca Blog

Wed, Oct 5, 2016 | by Andy Stout

A new report from Juniper Research suggests that SVOD revenues are about to surge worldwide, while NBC the much-reported low viewing figures for NBC’s coverage of the Olympic Games was offset by some stellar online ones. Meanwhile, at IBC, the industry was facing up to what can be characterised as generational change.

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Topics: VOD, VR, Amazon, Events, Hot TV News, IBC, IBC2016, IP, Netflix, Olypmics, Rio 2016, Streaming, SVOD

Hot TV News: Mobile Data Market to Reach $630bn; Under 25s Watch 25% Less; Netflix & Amazon Revenues to Double

Mon, Aug 1, 2016 | by Andy Stout

 

5G and the IoT are going to conspire together to lead to a huge growth in mobile data, but there are plenty of difficulties ahead in the transition from 4G. Meanwhile, Ofcom in the UK confirms that, while everyone is watching less TV, the under 25s are watching even less, and while revenues are set to double, Netflix shares face a turbulent time after growth forecasts failed to deliver.

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Topics: OTT, VOD, 5G, Amazon, Audience behaviour, audience demographics, audience measurement, forecasts, Hot TV News, Industry, Internet of Things, iOT, Mobile data, Netflix, Ofcom, OTT growth, Parks Associates, PSB, SVOD, understanding audience

Hot TV News: SVOD Booms Across Europe, TV Everywhere Audience Doubles, Game of Thrones Fails To Break Piracy Records | Viaccess-Orca Blog

Tue, Jul 5, 2016 | by Andy Stout

 

The figures surrounding the future development of television viewing still seem encouraging, with both SVOD services in Europe and the global TV Everywhere audience showing strong growth. Meanwhile, in Westeros, it seems that the pirates are starting to face a serious battle.

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Topics: OTT, TV Everywhere, Anti-piracy, VOD, Adobe Digital Index, Amazon Prime, audience, bittorrent, Content Piracy, EBU, Europe, Game of Thrones, Hot TV News, Industry, Netflix, piracy, SVOD, viewing figures

From House of Cards to House of Cords & The Return of the Living Room? | Viaccess-Orca Blog

Wed, Jun 29, 2016 | by Chem Assayag

 

The industry narrative of Millennial viewing habits tells us that a new generation of viewers is cutting the cord and that TV Everywhere is leading to highly individualized viewing spread throughout the home on different, personal devices. However, new data shows that it is perhaps not that simple, and that families still have a desire to congregate together and watch television on a big, central living room screen.

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Topics: OTT, TV Everywhere, VOD, Cable TV, Content, Content Discovery, Content service providers, Cord Cutters, Industry, IPTV, Pay TV, Second Screen, SVOD, User Experience

Hot TV News: Netflix, Ads & Curation; Online Content; Internet Trends

Fri, Jun 10, 2016 | by Andy Stout

 

New research suggests that Netflix might have to turn to advertising soon to fund its expansion — or does it? Either way, consumers want more content curation, and it will be who is in control of that content that will shape the way the industry transforms over the forthcoming years. And Mary Meeker’s yearly Internet Trends Report is as fascinating reading as ever.

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Topics: OTT, TV Everywhere, VOD, Advertising, Amazon, Broadband, COMPASS, Content, Gfk, Hot TV News, Industry, Internet Trends, IPTV, Netflix, Pay TV, Research, ReThink Research, User Experience

How to Make Sure That OTT Delivers For You

Mon, Jun 6, 2016 | by Merav Cunningham

 

The importance of OTT to the broadcast industry is not one that can really be understated. For new entrants to the market it allows them to get up and running quickly and tap into the phenomenal growth of IPTV, especially when using services like our own Voyage - TVaaS, while for traditional linear players it allows access to much wider audiences and acts as a barrier against cord-cutting, particularly from Millennials.

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Topics: OTT, VOD, Audience behaviour, audience measurement, Big Data, Content, Industry, Millennials, Opex, SVOD, User Experience, UX, Voyage TVaaS

 

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