It’s that time of year again! The industry and all its enthusiasts have been prepping and waiting for IBC 2013, to get updated with the hottest technology, trends and interesting upcoming innovations and it’s finally just around the corner. IBC 2012 proved to be nothing short of a great success and we are eager to witness the excitement sure to unfold at IBC 2013.
The VO team has been keeping a close eye on developments within the industry - researching, analyzing and updating our followers with the hottest news. As part of that, we wanted to share our predictions for trends that are likely to take center-stage at IBC this year:
Solutions
From the green field and service extension standpoints, TV Everywhere deployments continue to be complex. Vendors may heavily promote end-to-end solutions to tackle this complexity and to achieve market and ecosystem consolidation. We may hear of many technology partnerships forming to create stronger end-to-end solution offerings.
Standards
OTT deployments and complexity management will surely be of focus at IBC 2013. Protocols such as HEVC/H.265 as a new video coding scheme and MPEG-DASH for adaptive bitrate delivery would be discussed by many. The adoption of Android as a de facto standard on set-top boxes would certainly make headlines for weeks to come.
User Experience (UX); Second Screen; Engagement; Enrichment
User experience (UX) and user interface (UI) will both continue to be major buzzwords throughout the halls. The ones that will draw most attention will especially be second screen solutions providers focusing on engagement and enrichment during the discovery and interaction phases of content consumption.
Cloud and Migration to Services
The migration to services is inevitable when the value of products starts becoming commoditized. At IBC, we may hear more about solutions such as security services and service quality monitoring for TV Everywhere. Even more expected at IBC are products, announcements, and concepts such as service analytics for business analysis and improvement, application development and the deployment of solutions.
IBC is all about innovation within the industry. We look forward to seeing how many of our predictions actually come to pass. We’re also eagerly anticipating the demonstration of the latest iteration of our products DEEP, Data enrichment and Engagement Platform, and COMPASS, Content Discovery Platform, as well as the presentation of our latest anti-piracy service, Eye on Piracy, for content service providers in Hall 1, A51. Companies typically use IBC to debut their latest offerings/upgrades, and we’re excited to see what’s in store for 2013.
Read more from David Leporini:
Great to SUX
Mirrors All Around Us
The Road to IBC: Hybrid Whispers
