The challenge - content discovery for a personal TV experience
In the past, traditional television limited the choice to “whatever’s on now”.
Today, TV viewers have an abundance of choices on TV such as live channels, video-on-demand, personalized video recording, web based content and more.
With such a proliferation of products and content, the online, interactive marketplace has come to understand that "stocking the shelves" is not a viable sales effort, even if, for consumers, browsing those shelves is as effortless as a mouse/remote click. To address the needs of operators, content discovery and personal recommendations have become a vital part of the Pay TV/Video solution.
Since a satisfied viewer will stay longer, purchase and consume more content, improving the customer experience is a key goal for operators seeking to increase and maximize revenues. Content discovery and personalization systems need to support a wide variety of use cases, content types, business models and content sources. The right recommendation must be offered at the right time, from both the customer’s and operator's point of view.
COMPASS is an innovative and field-proven content discovery platform empowering subscribers and operators to fully benefit from the interactive and content-rich world of personal TV. With COMPASS, subscribers get personalized recommendations enabling them to find desirable content quickly and easily. Based on a blend of sophisticated content discovery algorithms, personalized recommendations are offered to drive additional purchases.
The algorithms driving the engines:
Working as part of the content service provider’s head-end, COMPASS can be fully integrated with any service delivery platform/middleware solution. It continuously collects usage data, which serve as the basis for recommendation generation.
With COMPASS, providers can easily manage subscriber profiles, social networks, live and on-demand promotions. Extensive reports are designed for on-going status monitoring and business optimization.
COMPASS makes TV viewing fun, easy, personal and proactive. The built-in social discovery capabilities, transform TV into a personalized social platform for sharing content recommendations and interacting with friends and family. COMPASS enables operators to offer a whole new world of content for subscriber enjoyment, building customer satisfaction and promoting loyalty. By bringing subscribers closer to the content they really want, operators differentiate themselves in the market and enjoy new and increased revenue streams.
A flexible, state-of-the-art content discovery solution, COMPASS can be accessed on any device – whether TV, PC or mobile handset.
COMPASS provides operators with a full set of content discovery functionality for any device - TV, PC, tablet or smartphone.