Improving the customer experience is a key goal for operators seeking to increase and maximize revenues. Content discovery and personalization systems enable a customized experience, designed to engage the viewer to stay longer, and to purchase and consume more content.
The right recommendation must be offered at the right time, from both the customer’s and operator's point of view, and support a wide variety of use cases, content types, business models and content sources.
Since a satisfied viewer will stay longer, and purchase and consume more content, improving the customer experience is a key goal for operators seeking to increase and maximize revenues. Content discovery and personalization systems need to support a wide variety of use cases, content types, business models and content sources. The right recommendation must be offered at the right time, from both the customer’s and operator's point of view.
COMPASS is an innovative, field-proven, content discovery platform that empowers subscribers and operators to fully benefit from the interactive and content-rich world of personal TV. With COMPASS, subscribers obtain personalized recommendations that enable them to find desirable content quickly and easily. Based on a blend of sophisticated content discovery algorithms, personalized recommendations are offered to drive additional purchases.
COMPASS makes TV viewing fun, easy, personal and proactive. The built-in social discovery capabilities transform TV into a personalized social platform for sharing content recommendations and interacting with friends and family. COMPASS can be accessed on any device – whether TV, PC or mobile handset.
COMPASS enables operators to offer a whole new world of content for subscriber enjoyment, building customer satisfaction and promoting loyalty. By bringing subscribers closer to the content they really want, operators differentiate themselves in the market and enjoy new and increased revenue streams.
Operators can easily manage subscriber profiles, social networks, live and on-demand promotions, and utilize the extensive reporting features that are designed for on-going status monitoring and business optimization. Comprehensive reporting and analytic tools enable the operator to assess the effectiveness of the service as well as leverage this knowledge to optimize content inventory planning.
COMPASS works as part of the content service provider’s head-end, and can be fully integrated with any service delivery platform/middleware solution. It continuously collects usage data, which is analyzed in its comprehensive reporting and analytic tools.
COMPASS personal recommendations are based on:
Content search & explore
Operators can create segmented promotions on specific content, controlling their schedule and the segment to which they are offered. Operators can leverage a user's personal profile in order to provide better recommendations and deliver more effective promotions and advertisements.
COMPASS, Content Discovery Platform provides operators with a full set of content discovery functionality for any device - TV, PC, tablet or smartphone.