Articles
VO Purple-DRM Platform
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The challenge
The digital era has opened the door for content-on-demand. More than just hype, it is fast establishing itself as one of the leading trends for the connected generation.
Today, on-demand content comes in many of forms including Video-on-demand, catch-up TV, live unicast TV, individual music downloads and subscription-based services. It is consumed over a wide variety of PCs, tablets, smartphones and other mobile devices.
The challenge is to protect the content distribution and consumption across each and every device type using various DRM technologies, such as:
- Microsoft DRM (WMRM10 and PlayReady) – is embedded in connected TVs, supported on PCs through Silverlight or Windows Media Player and can be downloaded on smartphone and android. It is approved by the movie studios and the music companies for all types of services and it is becoming the industry standard.
- OMA DRM 1.0 - is embedded in most of the mobile phones and is endorsed by music companies for mobile phone music and ringtones download. However, this DRM solution is not approved by movie studios for premium content or subscription music services.
- OMA DRM 2.0 - is embedded in the latest mobile phones. It is approved by the music industry for subscription services and it is approved by movie studios for premium content.
VO Purple-DRM is a multi-standard DRM platform that addresses PCs, tablets, smartphones and smart TVs. This approach allows service providers to safely distribute content to their entire user-base; at home and on the go.
With Purple-DRM, service providers can operate using a mix of DRM technologies according to specific device and content owners’ requirements. The flexible platform supports deployment of Microsoft PlayReady, Microsoft WMRM10, OMA DRM 2.0 and OMA DRM 1.0 technologies.
In order to provide a complete content protection solution, Purple-DRM can be operated in parallel with VO’s CAS/DRM that protects video content for STBs (DTH / DTT / Cable / OTT).
- Launch – As the first commercial OMA DRM2.0 service launch, VO Purple-DRM is a platform used by millions of consumers around the world. Our vast field experience ensures fast and smooth deployment.
- Scale - With a low up-front investment, VO Purple-DRM grows with your business scaling up as your customer-base and buy-rate take off.
- Secure – At VO, we have accumulated over a decade of DRM products and services experience in more than 80 broadcasters worldwide. Our reliable and secure DRM solutions and services for on-demand content distribution have earned complete acceptance from content owners, who seek secure delivery of their premium content.
- Deliver – With VO Purple-DRM you can provide a wide variety of premium on-demand content using multiple DRM technologies to every device type including PC, tablets, smartphones, phones and connected TVs.
- Content protection and packaging for on-demand content distribution and consumption on every type of devices including PC, tablets, smartphones, phones and connected TVs
- Support for multiple standard DRM schemes:
- Microsoft PlayReady
- Microsoft WMRM10
- OMA DRM 2.0
- OMA DRM 1.0
