Blurring the lines to harmonize delivery
Until recently, television services were clearly separated and defined by the delivery network; cable, satellite and IPTV. Today, the lines have blurred to create 'hybrid TV'. Driving this trend are the introduction of the Hybrid Broadcast Broadband TV (HbbTV) standard, delivery of interactive TV services over the Internet (OTT) and worldwide deployments employing hybrid broadcast methods.
The HbbTV standard is the driving factor behind the incrasing acceptance of Hybrid-TV models across Europe and other geographies. HbbTV is an initiative that aims to harmonize the delivery of broadcast and broadband entertainment services to consumers through connected TVs or set-top boxes. Initiated by free-to-air broadcasters and major TV manufacturers, HbbTV is based on existing standards and relies on proven web technologies that allow entertainment providers to easily port and develop services on HbbTV compliant devices.
Combining OTT & Broadcast
As over-the-top (OTT) services such as Hulu and Netflix gain market standing, content service providers are forced to react. By leveraging their existing relationships with premium content owners and reusing existing assets, they can transform the challenge into a business opportunity.
Content service providers can combat subscriber desertion and create incremental revenue streams by embracing OTT services as part of their service offering. Since the internet enables the providers to reach out to a larger audience outside of their subscriber base, they can attract occasional users and ultimately turn them into new subscribers.
Developed to address the specific needs of Content Service Providers, the VO Hybrid-TV solution provides the ability to easily and cost-effectively deliver an internet-enhanced TV experience to their subscribers.
Built on top of Viaccess-Orca CAS/DRM components, VO's solution enables Content Service Providers to seamlessly deploy services such as over-the-top TV (OTT TV), VOD, catch-up TV, e-news, shopping and more. Leveraging the HbbTV standard, providers can offer next-generation EPG and social TV services on connected TV's and controlled set-top boxes via a single, web-based user interface.
The VO Hybrid TV solution enables Providers to: