TV is getting personal
Advancements in technology have changed the way we live and they are changing the way we watch TV. In our highly connected world, content is instantly available from a multitude of devices. In the past, television operators dictated what was available and when. Today, online user experience has led viewers to demand control over their TV experience and personalization. They see intuitive, individualized TV experiences.
Now more than ever, TV is about having choices and enjoying the freedom of anywhere, anytime, any content and on any device. Content service providers that choose to embrace the TV Everywhere challenge need to adopt end-to-end solutions to ensure smooth content delivery and protect content rights and deliver a superior customer experience.
With wide variety of devices operating in an over-the-top (OTT) environment, the end-client applications play a critical part of high-quality, consistent service delivery. TV Everywhere Apps can help providers:
With VO TV Everywhere (TVE) Apps, content service providers can take control into their own hands. The TVE Apps deliver a personalized user experience, while protecting premium content across multiple devices. As part of the VO OTT TV solution, the TVE Apps are the critical front-end for delivering the ultimate multi-screen TV experience.
As a part of the VO end-to-end OTT TV solution, the Apps leverage VO's content discovery and recommendations platform in order to deliver personalized relevant options, which increase engagement and generate incremental revenue. With a simple, easy navigation and effortless discovery of relevant, compelling content users enjoy a great customer experience.
As the number of video applications available on the market increases, providers need a way to differentiate their offering and re-enforce their brand. With the VO white-label TVE Apps, operators can promote their brand across multiple devices and create targeted services.
The TVE Apps deliver a consistent user experience across multiple screens, including TVs, PCs, Tablets, and Smartphones. The apps are carefully adjusted to each type of device, in order to create an optimal experience.