VO Content Discovery Solution
Delivering a superior customer experience in a world full of options
We live in a world of endless options. Today’s viewers face hundreds of TV channels, which they can watch live, on-demand, in catch-up or shifted TV modes. They can choose to watch these channels over a plethora of devices; from traditional TV sets, to connected PCs, tablets and smartphones.
Stocking the shelves with spectacular content is meaningless if subscribers are unable to effectively access the content. Furthermore, with the sharp increase in TV viewing over connected IP devices, the search and selection paradigms of the Internet are shaping users’ expectations in TV viewing as well
There are a number of clear goals for content discovery:
- Provide viewers with an effective method of navigating the ever growing content catalog.
- Deliver a superior customer experience and drive engagement through relevant and personalized viewing suggestions.
- Reduce churn and compete effectively in a crowded market space.
- Increase revenue generation through exposure of existing subscribers to premium content options.
- Leverage personal recommendations and social media sharing to gain new customers.
In a world of choice, the customer experience is directly impacted by the quality and relevance of the options provided. Content service providers now face the challenge of providing effective content discovery solutions for their subscriber base; one that blends personal preferences, viewing trends with the providers’ revenue potential.
- Search – In the age of the Internet, search has become a prevalent method for seeking answers and focusing desires. Content discovery solutions must empower customers with easy-to-use yet powerful search capabilities.
- Personalization – In the past, personalization was limited to the viewing habits of an entire household using a shared living room TV. Today, with the proliferation of tablet PCs and other personal devices, there are multiple users operating a wide variety of devices within a single account. To deliver a personal and relevant experience, the content discovery solution must maintain separate profiles for every single user.
- Social TV –Social media is a powerful force; one that can and should be leveraged to increase user engagement and attract a wider potential audience. By making TV social, content service providers enhance customer loyalty and promote word-of-mouth marketing.
- Recommendations – In order to provide users with the most relevant and engaging options, at the right time, several recommendation engines are needed. Each engine focuses on a different aspect such as viewing trends, popularity, personal profiles and the provider’s promotions.
- Multiple screens – TV viewing experience is being reshaped in our anywhere, anytime, connected world. Creating a consistent user experience spanning across multiple devices is a critical factor for success.
VO Content Discovery Solution
Viaccess-Orca has created an extensive content discovery and recommendation solution for today’s dynamic, multi-screen market needs. With the VO solution, content service providers can deliver a superior, personalized customer experience over a wide variety of client devices.
With the VO Content Discovery and Recommendations solution, viewers can easily find desirable TV content, effectively explore the possibilities or enjoy the personalized recommendations, which are provided for them. With the increased user engagement and extended viewing times, content service providers enjoy the enhanced loyalty and increased revenues.
The VO Solution uses a sophisticated blend of recommendation engines to deliver an optimal balance of options. Using personal profiles, the solution tailors recommendations according to individual preferences and viewing habits.
- Recommendations - This component creates a blend of recommendations. General recommendations provide top lists based on different criteria such as: popularity; average rating across the service, publish date and metadata. Personal recommendations are formulated based on the specific user’s usage history and semantic preferences based. The customer profile is consciously tracked and refined.
- Search - The search module provides results to the viewer's search criteria on media related data using auto-suggest functionality to improve the customer experience. The search results can be context sensitive, taking into account the subscription data or current device.
- Social TV - With social TV, customers can send personal recommendations, VOD gifts. Leveraging the power of social media, customer can share impressions, wish lists and publish messages on Facebook.
- Multi-screen applications - The Content Discovery and Recommendations Solution enables content service providers personalize every front-end according to the user and device (tablet, smartphone, PC, TV etc.). This approach creates a compelling and engaging experience across multiple screens.
- Personalize – create a tailored experience designed enhance engagement for each individual user by tracking actions and building a user profile.
- Optimize – provide the best blend of options based on various recommendation engines, ‘what’s on’, the content service provider’s promotions and the user’s device, context and preferences.
- Deliver – create a superior user experience that drives user interactions and engagement, while enhancing loyalty and generating additional revenues for the provider.
- Simplify – with a single service backend supporting multiple devices, VO’s solution is easy to deploy, simple to maintain and can scale as your service grows.