SIC began broadcasting on October 6th, 1992, as the first private, independent and commercial television network operating in Portugal, putting an end to a 35 years state monopoly in Portuguese television. A strategic emphasis was placed on information, entertainment, documentaries and fiction programs including programs spoken in Portuguese. With this innovative approach to programs and a strong marketing campaign, SIC became market leader in 1995. SIC took the lead on being the first to launch cable/satellite channels in Portugal, currently broadcasting via SIC Internacional, SIC Notícias, SIC Radical, SIC Mulher and SIC K. SIC is part of the strongest Portuguese media group, Impresa. Impresa´s activities are divided in three main areas, television with SIC, print via Impresa Publishing and digital with Impresa Digital, encompassing the newspaper Expresso, an extensive portfolio of magazines, and internet brands.