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Webinar: Why survive when you can thrive?
OTT is the key to Pay TV

Resource Center

 

2011---Why-survive-when-you-can-thrive

 

This Webinar was held on March 16th, 2011 by Informa Telecoms and Media. 

Why survive when you can thrive? OTT is the key for Pay TV

Over-the-Top video consumption is growing and expanding to more premium types of content as well as becoming accepted across almost all demographics.

In addition, content owners, horrified at the havoc wreaked by the online music industry, are pro-actively seeking OTT distribution (directly and indirectly), and in lieu of their traditional distribution partnerships with broadcasters, reach content contracts with players like Netflix. Anyone caught outside of this race can expect a dwindling subscriber base, lower viewership (in terms of hours spent) and fewer revenue opportunities.

Watch the webinar to discover:

  1. How can operators leverage existing solution components to extend their services over-the-top?
  2. Why is a multi-device experience so crucial for an OTT video service? What is the advantage that Pay TV operators have in this field?
  3. What are the common threads that tie together the different “arms” of a multi-device service?
  4. What cross-over strategies can operators apply in order to leverage both closed garden and open access content?
  5. Why is the “TV Everywhere” model so compelling and how will it outshine all other models?

 

Webinar Speakers:

David Leporini, Chief Technical Officer, Viaccess
Sefy Ariely, Vice President Sales and Marketing, Orca Interactive