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Four Scenarios for the Future of the TV Industry
 
July 27 2017:  Established media groups, the internet platforms, or the incoming telcos... Who will be the victors in the battle for the future of the TV industry?

To understand the roadmap for the future of the industry, four scenarios were presented by Florence Le Borgne of IDATE at our TVLS event in June this year. Surprisingly, while the internet is a major source of disruption, it is not the only one.

TV industry

While there are several disruptors and many imponderables ahead, there are four most scenarios most likely to develop, suggesting that we are not so much approaching a crossroads but currently standing in the middle of one. Each has different consequences for the industry. They can be summed up as:

  • Trend - Steady evolution and revenue growth
  • Disruption - Established TV brands replaced. A redistribution of income
  • Convergence - Telco operators become increasingly major players
  • Syndication -Cooperation is seen to be essential: the most favourable outcome for the industry

To see more analysis of the factors that govern the development of each scenario, not to mention the rather important question of which is the most likely to develop, follow the link: 4 Scenarios That Will Shape The Future

- Chem Assayag
VO's EVP Marketing & Sales

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Industry Insights
 
 
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Huge Untapped Potential for Local OTT Services

It is tempting to think that the big SVOD players have got OTT services sewn up globally, but there is plenty of room for your own services to thrive. Read more

 

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Netflix posts strong earnings and takes aim at traditional movie theaters

By: The Verge

Not only are both revenue and subscribers up, but the balance is shifting with the majority of subscribers for the OTT giant now outside the US. Read more

 

TV ad spending translates to big digital benefits
By: Rapid TV News

The TV spend of so-called disruptor brands has increased by double digits in the last year, resulting in better digital outcomes.
Read more

  

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Events, Press & More
 
 

IBC2017

Amsterdam RAI, 15-19 September

As summer kicks into high gear, so IBC diaries start to fill up. Meet us at IBC on Stand 1A51 to discuss our advanced technologies in cloud TV, multi-DRM, VR and content protection. Set up a meeting here.

 

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NexTV Series Mexico

This year at NexTV Series Mexico, Carlos Ramos, Business Development Director of Americas at VO, will participate in a wide-ranging panel covering Subscription-based OTT strategies. Read more

 

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Statistic of the Week
 
"Smartphone penetration in the US by generation: Generation Z and Millennials - 97%; Generation X - 95%; Baby Boomers - 86%." Nielsen
 
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