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title: How to leverage TV data to maximize the Addressable TV Advertising opportunity
description: Maximize the Addressable TV Advertising opportunity; the 5 benefits of VO Super Aggregator; The importance of social TV; Events & more
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Maximize the Addressable TV Advertising opportunity; the 5 benefits of VO Super Aggregator; The importance of social TV; Events & more

| View in browser   It's smarter, it's safer. It's VO. November 12, 2020 How to maximize the Addressable TV Advertising opportunity While deployment of Targeted TV Advertising, AKA Addressable TV Advertising solutions, is ramping up across the industry, its power is truly unlocked once AI is used to extract cross-system insights from TV data. The 5 benefits VO Super Aggregator brings to operators From holistic discovery to unified billing, how VO Super Aggregator enables operators to set up sophisticated aggregated services that can increase subscriber numbers and reduce churn. The growing importance of social TV and mobile Industry insight: Disney+ adds social TV features while Generation Z pivots towards increased mobile-first viewing. Events & More  How to defeat live event piracy with Dynamic Watermarking  Winning the fight in realtime: On-demand webinar hosted with b<>com and Dataxis. Fighting Piracy Across the Globe #2 Spotlight on Eastern Europe  Our latest e-Book looks at the growing video piracy problem in Eastern Europe. Statistic of the Week  "5x: the degree in which Oculus Quest 2 VR headset preorders outnumber the original model."  - The Verge Viaccess-Orca, Tour Egée 15th-16th Floors, 9,11 allée de l'Arche, Paris, La Défense 92400, FRANCE Unsubscribe |
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