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The Rise of the Out of Home Viewer 
August 24 2017: A new Nielsen survey has valuable insights into mobile video traffic and what people watch out of the home. The surprise is how much of an uptick it can provide to viewing figures.

The survey looked into total day out-of-home (OOH) viewing from the start of 2017 until May, and found that it contributed a significant lift to overall viewing figures. With OOH viewing spread fairly evenly across adult viewership, it added an 8% boost to viewing figures amongst the 18-34 age group, and 6% when that was expanded to 18-49.

Millennials watching TV out of the home

Unsurprisingly, sport is the main beneficiary of going mobile. The average adult in the survey spent 30 hours watching sport, and OOH viewing added 2:37 hours to that, roughly 9%. This was followed by news, adding 2 hours, or 3% in terms of lift. And almost half of the OOH viewing in this category came from the 25-54 demographic.

To see more analysis of this story and how it is an accelerating trend in the industry, particualrly in the USA, follow the link: Mobile Video Traffic: Understanding Patterns, Scale and Growth

- Chem Assayag
VO's EVP Marketing & Sales

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Industry Insights
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Events, Press & More


Amsterdam RAI, 15-19 September

Not long now! Meet us at IBC on Stand 1A51 to discuss our advanced technologies in cloud TV, multi-DRM, VR and content protection. Set up a meeting here. And use promo code 4606 to register for your free Exhibition ticket.


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Coming Next Week: A Brand New VO Website!

Our revamped and redesigned website launches next week, full of more information than ever before on our leading products and services. Check it out in September here.


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Statistics of the Week
"IBC2016 was attended by 55,797 people and 1679 exhibitors. Make sure you are part of the story in 2017. Meet us there on Stand 1.A51."
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