---
title: "The psychology of video piracy: Understanding why users pirate can help fight against it"
---

VO Newsletter: Tackling video piracy through behavior insights; Streamers’ new engagement tools; Netflix’s expansion, and more.

| November 27, 2024 View in browser The psychology of video piracy: How understanding why users pirate content can help fight against it Different types of video piracy are driven by different behaviors and understanding their motivations can help combat the problem. The new engagement tools being deployed by streamers to win audiences Netflix and Amazon introduce new engagement tools to boost experiences, while sports streaming drives growth, and new trends emerge from MIPCOM 2024. Netflix edges towards 300 million subscribers Netflix subscriber numbers continue to rise, the secrets of customer retention, and the importance of QoE and connected ecosystems to CTV consumers. - PRESS HIGHLIGHTS - AI model scans EPG and predicts CPU requirements so cloud capacity can be right-sized / By John Moulding - VIDEO SPOTLIGHT - Advancing Ad Targeting with Generative AI  VO’s CTO, Alain Nochimowski, at IBC 2024: Scrub to 38:17 to watch What are our customers' main challenges - and how do we solve them? VO's CEO, Thomas Kohler, for Kitplus TV  How can efficiency help overcome market fragmentation? Einat Kahana, VP Product Solutions, for Kitplus TV How can AI optimize TV service efficiency?   Romary Dupuis, Chief Data Officer, for Kitplus TV Viaccess-Orca, Tour Egee 15th-16th Floors, 9,11 allee de l'Arche, Paris, La Defense 92400, FRANCE Unsubscribe |
| --- |