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Video to be 80% of all Internet Traffic by 2021
June 21 2017: Latest Cisco Visual Networking Index revises numbers upwards again

Over the years the Cisco Visual Networking Index has provided compelling dataset after dataset charting the rise of internet traffic and video's role within it in particular. The latest report in no exception, predicting that global annual IP traffic will exceed three zettabytes by 2021. 80% of that will be video as well, up from 67% in 2016.

This, of course, has huge implications for the companies and organisation that have to construct the infrastructure to carry this volume of data. But the numbers don't end there. Other forecasts for 2021 include:

  • 1.9 billion internet video users
  • One million video minutes passing over the networks per second
  • 15x increase in live internet video
  • Mobile traffic up from 10& of total to 20%
  • VR/AR traffic to increase 20x
Illustration of network traffic across Europe and beyond.jpg

As well as larger technological changes such as 5G, one of the factors that seems to be accelerating traffic numbers is cord-cutting. Cord-cutting household traffic is substantially higher than the background figure (see Statistic of the Week below), and this year is expected to generate 117 GB per month compared to 63 GB per month for an average household.

With 4K set penetration also set to increase - from 85 million sets and 15% of the flat panel installed base now, to 663 million sets and 56% in 2021 - that looks like another number set to rise dramatically in the future.

- Chem Assayag
VO's E
VP Marketing & Sales 

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Events, Press & More


Amsterdam, 15-19 September

Are you looking for a trusted, secure, end-to-end solution to manage your TV platform? Meet us at IBC at Stand 1A51 to discuss our advanced technologies in cloud TV, multi-DRM, VR, streaming devices and content protection. Set up a meeting here.


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The Grand Tour - Amazon Prime
Statistic of the Week
"Cord-cutting household traffic is 86% higher than average Internet households." - Cisco VNI
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