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Video to be 80% of all Internet Traffic by 2021
 
June 21 2017: Latest Cisco Visual Networking Index revises numbers upwards again

Over the years the Cisco Visual Networking Index has provided compelling dataset after dataset charting the rise of internet traffic and video's role within it in particular. The latest report in no exception, predicting that global annual IP traffic will exceed three zettabytes by 2021. 80% of that will be video as well, up from 67% in 2016.

This, of course, has huge implications for the companies and organisation that have to construct the infrastructure to carry this volume of data. But the numbers don't end there. Other forecasts for 2021 include:

  • 1.9 billion internet video users
  • One million video minutes passing over the networks per second
  • 15x increase in live internet video
  • Mobile traffic up from 10& of total to 20%
  • VR/AR traffic to increase 20x
Illustration of network traffic across Europe and beyond.jpg

As well as larger technological changes such as 5G, one of the factors that seems to be accelerating traffic numbers is cord-cutting. Cord-cutting household traffic is substantially higher than the background figure (see Statistic of the Week below), and this year is expected to generate 117 GB per month compared to 63 GB per month for an average household.

With 4K set penetration also set to increase - from 85 million sets and 15% of the flat panel installed base now, to 663 million sets and 56% in 2021 - that looks like another number set to rise dramatically in the future.

- Chem Assayag
VO's E
VP Marketing & Sales 

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Industry Insights
 
 
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Global pay-TV revenues climb by $32 billion

By: Broadband TV News

Pay-TV revenues for 138 countries increased by $32 billion between 2010 and 2016 to reach $202 billion. Read more

 

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How TV Everywhere is Becoming Skinnier Than Ever

One of the interesting aspects of the shifting power structures within the industry is that operators are increasingly able to choose the channels they want — and only the channels they want. This means that the shape of TV Everywhere services is changing. Read more

 

What is Driving the Growth of Mobile Video?

Estimates are that there will be a massive 9x increase in mobile video traffic between 2016 and 2021. What are the factors driving this? Read more

 

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Events, Press & More
 
 

IBC2017

Amsterdam, 15-19 September

Are you looking for a trusted, secure, end-to-end solution to manage your TV platform? Meet us at IBC at Stand 1A51 to discuss our advanced technologies in cloud TV, multi-DRM, VR, streaming devices and content protection. Set up a meeting here.

 

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Amazon Is Gaining Ground on Netflix in Europe, Study Says

By: Variety

Variety examines data compiled by Parrot Analytics and first presented at our TV Leaders Summit in Paris in early June. Average demand for Netflix programmes fell by 32%, while demand for Amazon went up by 57% within the last year. Read more

 

The Grand Tour - Amazon Prime
 
Statistic of the Week
 
"Cord-cutting household traffic is 86% higher than average Internet households." - Cisco VNI
 
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