PARIS — May 8, 2018 — Viaccess-Orca (VO), a global leader providing TV service platforms, content protection systems, and advanced data solutions, announced that yes, Israel’s leading pay-TV provider, has launched a new subscription VOD service with content personalization provided by Viaccess-Orca. By embedding Viaccess-Orca’s COMPASS content discovery platform within the UI of its new services, yes is able to provide subscribers with tailored content recommendations that increase satisfaction and brand loyalty.
“Today’s television viewers strongly prefer personalized content when it comes to watching on-demand services, and we are excited to meet those demands with this new offering,” said Ori Gal, Chief Marketing Officer at yes. “We have a longstanding relationship with Viaccess-Orca that includes successfully using its content discovery and personalization platform COMPASS for our TV Everywhere service. We look forward to bringing the same level of subscriber interactivity and engagement to these next-generation SVOD and TVOD offerings.”
VO’s content discovery and personalization platform automatically
“Personalizing the TV experience is key to monetization for service providers,” said Chem Assayag, Executive Vice President of Marketing and Sales at Viaccess-Orca. “We are proud to continue our collaboration with yes and transform the content discovery experience for their subscribers in Israel.”