Not only at Mobile World Congress in Barcelona did we see a major focus on engagement through second screens, but also in this week’s industry news, from the BBC’s sport app success, to American Idol’s push for audience engagement. Social TV, new applications, and ‘everywhere access’ are all part of this next-generation era.
Take a look at the hot news below and join the discussion by following us on our social media channels, or leave us a comment here.
Mobile Pays off for BBC as Sport App Racks up Million UK Downloads (Rapid TV News)
The BBC Sport smartphone app passed a million downloads in less than two months, showing exactly just how much demand there is for users to have access to content anywhere at anytime.
Next-gen Multiscreen Ushers in New Era of TV Consumption (Rapid TV News)
A report from Discovery Networks, that surveyed 5,000 TV viewers across 10 CEEMEA markets, has revealed a growth of multi-screening, catch-up services, social TV and content snacking viewer behaviors. Broadcasters will need to offer services that respond to viewers’ changing preferences.
Now on ‘Idol,’ Viewers Can Tweet While Contestants Sing (NY Times)
American Idol gets social, using Twitter to take instant polls of the audience. Do you think these social TV experiences will succeed in boosting audience numbers?