Addressable TV advertising lets broadcasters serve different ads to different households watching the same program. Here's how it works across broadcast and streaming, and what's currently slowing adoption.
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Addressable TV advertising lets broadcasters serve different ads to different households watching the same program. Here's how it works across broadcast and streaming, and what's currently slowing adoption.
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Industry insights: Streamers are widening the price gap between tiers, Skydance has closed its $111 billion merger, and CTV now carries 53% of Europe’s premium video ad views.
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From AI moving into daily workflows to a growing reckoning on security, five themes dominated IBC2026. But the industry kept circling back to one question: does this make money, or does it save money?
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Some of our top execs break down AI adoption, smart TV fragmentation, and operator priorities in four videos filmed on VO's IBC2026 stand, where the theme of growth taking root took center stage.
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IBC2026 trends reflect our show theme, Where Growth Takes Root. That means AI built on strong foundations, new models for interactive monetization, and sports streaming that holds up at scale.
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Industry Insights: Consumers in the US and UK spend up to 11 hours a day with 11.5 different media platforms a week. Plus Disney and TikTok share content, Netflix ad upfront double, and more.
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Cost per viewer pulls CDN, cloud, and content spend into one figure and is a simple way and extremely effective way of measuring the health of a modern media business.
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Illegal IPTV redistribution remains the biggest threat to live sports rights holders. Here's how DRM, key rotation and forensic watermarking close the gap, and why standardization across licensees is ...
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At this year's IBC, we will be highlighting how sustainable business growth starts with the right foundations. Here's what we will be showcasing on Stand 1.A51.
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