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VO's Targeted TV Advertising is a revolutionary solution, empowering service providers to fully monetize their first-party usage data by harnessing engagement to maximize revenues.

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Highly Rewarding Segmentation

Turn your first-party usage data into highly profitable target audience segments, dramatically surpassing the revenue of traditional TV advertising

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Harness Engagement for Monetization

Harness VO's user engagement and personalization expertise, designed to enhance viewing, create additional advertising opportunities and maximize revenue

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Making Targeted TV Advertising Simple

A full-stack programmatic infrastructure enables TV operators and broadcasters to simply serve and manage all platforms and devices via a single, end-to-end, unified solution

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Personal, Diverse Experiences

Optimize revenue and reduce churn: an embedded AI capability empowers tailored experiences and ad-display models fitted to the viewer’s preferences, ad-sensitivity and purchase-potential

Grow your business with unified targeted TV advertising that puts your data to work, engaging viewers, boosting advertising opportunities and monetizing your overall services. Perfectly adapted to your needs, easily deployed on all platforms.

Targeted TV Advertising Highlights

Profitable AI-Based Segmentation
Embedded AI algorithms draw valuable, in-depth insights on viewer’s behavior and preferences, resulting in highly-profitable segmentation, including household composition, personal interests, life moment events and more.
Premium Advertising Rates
Providing highly-profitable segmentation and effective big-screen targeting empowers providers to interact with the ad-tech ecosystem on premium revenue-share rates. 
Monetization Optimization for All Audiences
Embedded segment performance and predictive actionable analytics to optimize advertising and monetization opportunities, including identifying ad-sensitive users and providing them with flexible models to prevent churn.
Increase Advertising Opportunities
Highly-engaging personalization, carefully designed to extend viewing time, creating additional advertising opportunities to maximize ad revenue.
One Solution Supporting All
Unified solution for serving and managing all services and devices via a single platform: Linear and TSTV ad replacement (catch-up, NPVR), linear overlay (banner) insertion, on-demand video and overlay ads insertion for unicast and multicast content delivery.
Complete Control
From segment creation to monetization, your assets and advertising opportunities remain within your full control, via a set of advanced modules and data security tools, ensuring both quality and agile compliance to privacy-related regulatory legislation.
TV First
With an extensive record of both TV and advertising expertise, we empower providers to monetize their services while ensuring uncompromised delivery quality, through frame-accurate ad replacement and TV peak handling, with a zero-latency approach.
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