VO’s data-driven TV business analytics, content discovery, and personalization capabilities enable you to easily optimize your product offerings, marketing strategies, and content acquisition, for a fully personalized TV experience.
Get instant and comprehensive visibility into your business performance. Easily identify the products and content that viewers like. Create upsell opportunities, based on actual viewing and browsing patterns.
Identify the content that brings high ROI as well as content gaps, based on in-depth content usage analysis. Leverage data to negotiate the best terms for your content purchases.
Optimize the effectiveness of different sources of content discovery; determine which viewers are at churn risk. Improve viewer experiences and increase engagement levels.
Leveraging powerful data intelligence, including behavioral patterns, consumption analytics, and advanced AI capabilities, VO empowers tailor-made experiences, perfectly fitted to viewers preferences.