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VO’s TV Business Analytics shines the light on your TV services.

This enables optimization of your product offerings, marketing strategies and content acquisition, which can increase TV service consumption and revenues.

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Enhance business strategies

Get instant and comprehensive visibility into your business performance. Easily identify the products and content that viewers like. Create upsell opportunities, based on actual viewing and browsing patterns.

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Optimize content
acquisition

You’ll be able to identify the content that brings high ROI, and content gaps, based on the in-depth content usage analysis.
Leverage this data to negotiate the best terms for your content purchases.

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Maximize your
Customer's Experience

Optimize the effectiveness of different sources of content discovery; determine which viewers are at risk for churn. You’ll be able to improve your viewers’ experience and increase engagement levels.

VO's Audience Measurement extends TV Business Analytics by collecting, measuring and analyzing Live TV viewership, enabling smart business decisions.

TV Business Analytics Highlights

Revenue Top-Down Analysis

Discover how your services, subscriptions, content, content usage, users, and their interests and devices impact your TV and OTT revenues over time.

Content Consumption Attribution

Easily gain insight into the sources of content discovery and triggers that encourage conversion.
Detect how a single recommendation can turn into multiple engagement actions, based on the cumulative effect of personalized suggestions.

Customer Churn Prediction 

Maximize the ROI of your retention efforts by focusing on those subscribers who would benefit most from your attention, and will react positively to your approaches.
Unfold and understand the unique TV customer traits and behaviors that are likely to indicate churn.

User Content Interests

Tap into your viewers’ interests across all devices, by analyzing the terms for which they are searching and uncover any gaps in your content offering.
Spot monetization opportunities for new products and offerings.

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