VO’s TV Business Analytics shines the light on your TV services.
This enables optimization of your product offerings, marketing strategies and content acquisition, which can increase TV service consumption and revenues.
Get instant and comprehensive visibility into your business performance. Easily identify the products and content that viewers like. Create upsell opportunities, based on actual viewing and browsing patterns.
You’ll be able to identify the content that brings high ROI, and content gaps, based on the in-depth content usage analysis.
Leverage this data to negotiate the best terms for your content purchases.
Optimize the effectiveness of different sources of content discovery; determine which viewers are at risk for churn. You’ll be able to improve your viewers’ experience and increase engagement levels.
VO's Audience Measurement extends TV Business Analytics by collecting, measuring and analyzing Live TV viewership, enabling smart business decisions.
It's smarter, it's safer. It's VO.