VO’s data-driven analytics and personalization capabilities enable you to easily optimize your product offerings, marketing strategies, and content acquisition for a fully personalized TV experience.

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Enhance business strategies

Get instant and comprehensive visibility into your business performance. Easily identify the products and content that viewers like. Create upsell opportunities, based on actual viewing and browsing patterns.

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Optimize content acquisition

Identify the content that brings high ROI as well as content gaps, based on in-depth content usage analysis. Leverage data to negotiate the best terms for your content purchases.

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Maximize your Customer's Experience

Optimize the effectiveness of different sources of content discovery; determine which viewers are at churn risk. Improve viewer experiences and increase engagement levels.

VO's Data Intelligence & Personalization solutions enable you to provide viewers with fully personalized experiences, including recommendations and holistic content discovery, based on advanced consumption analytics and segmentation.

Data Intelligence & Personalization Highlights

Revenue Top-Down Analysis
Discover how your services, subscriptions, content usage and users, as well as their interests and devices, impact your TV and OTT revenues over time.
Content Consumption Attribution
Easily gain insight into the sources of content discovery and the triggers that encourage conversion. Detect how a single recommendation can turn into multiple engagement actions based on the cumulative effect of personalized suggestions.
Customer Churn Prediction 
Maximize the ROI of your retention efforts by focusing on those subscribers who will benefit most from your attention and react positively to your approaches. Unfold and understand the unique TV customer traits and behaviors that are likely to indicate churn.
User Content Interests
Tap into your viewers’ interests across all devices, by analyzing the terms for which they are searching and uncover any gaps in your content offering. Identify monetization opportunities for new products and offerings.
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