Data Intelligence & Personalization

Enhance business strategies

Get instant and comprehensive visibility into your business performance. Easily identify the products and content that viewers like. Create upsell opportunities, based on actual viewing and browsing patterns.

Optimize content acquisition

Identify the content that brings high ROI as well as content gaps, based on in-depth content usage analysis. Leverage data to negotiate the best terms for your content purchases.

Maximize your Customer's Experience

Optimize the effectiveness of different sources of content discovery; determine which viewers are at churn risk. Improve viewer experiences and increase engagement levels.

Data Intel & Personalization Highlights

Tailored Segmentation, Ecosystem-wide Data

With the VO Segmenter, video service providers can increase revenues for targeted campaigns, advertising and customer retention, harnessing data from every corner of the video delivery ecosystem, including backend servers, STBs, and apps.

AI-Powered Editorial Advisor

Maximize editorial efficiency and user engagement with VO's Editorial Advisor, leveraging large language models LLMs to streamline content curation, generate diverse collections, optimize visual copy, and identify underperforming UI categories.

Revenue Top-Down Analysis

Discover how your services, subscriptions, content usage and users, as well as their interests and devices, impact your TV and OTT revenues over time.

Content Consumption Attribution

Easily gain insight into the sources of content discovery and the triggers that encourage conversion. Detect how a single recommendation can turn into multiple engagement actions based on the cumulative effect of personalized suggestions.

Customer Churn Prediction

Maximize the ROI of your retention efforts by focusing on those subscribers who will benefit most from your attention and react positively to your approaches. Unfold and understand the unique TV customer traits and behaviors that are likely to indicate churn.

User Content Interests

Tap into your viewers’ interests across all devices, by analyzing the terms for which they are searching and uncover any gaps in your content offering. Identify monetization opportunities for new products and offerings.

Data Intelligence & Personalization

Are you driving your TV services blindly?