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VO Blog | Posts by Noa Gal

Noa Gal

Noa Gal is Marketing Content Manager at Viaccess-Orca and specializes in online marketing, digital brand awareness and targeted audience segmentation. Starting her online career as a content writer in 2012, Noa has since written numerous high-profile marketing collaterals across a diverse range of products and channels. Noa was awarded a B.A in History, Communication & Journalism by the Hebrew University, and a Master’s in Public Policy by the Tel Aviv University.

Recent Posts

VO in video from the IBC2024 show floor

Sat, Sep 21, 2024 | by Noa Gal

IBC2024: Everything you can expect to see in Amsterdam

Wed, Sep 4, 2024 | by Noa Gal

IBC2024 starts on September 13! Read our guide to everything you will see at the show, both on Stand 1.A51 and across the show floor and in the conference.

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60 seconds with VO’s CEO, Thomas Kohler

Thu, Aug 22, 2024 | by Noa Gal

Ahead of IBC2024, we sat down with our CEO, Thomas Kohler, to get his snapshot views on the show, the industry, and more.

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Behind the scenes of broadcasting the Paris 2024 Olympics

Wed, Jul 31, 2024 | by Noa Gal

A look behind the scenes at what is involved in producing a massive 11000 hours of content from the Paris 2024 Olympic Games.

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The rapidly growing importance of bundles in TV streaming

Thu, May 30, 2024 | by Noa Gal

Big media companies are teaming up with rivals to offer bundled subscriptions as a way to reduce churn and differentiate their offerings to consumers.

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Taylor Swift, 124 million people, and the unstoppable rise of sports streaming

Thu, Feb 15, 2024 | by Noa Gal

Super Bowl LVIII delivered a record TV audience, highlighting the importance of streaming to sport and vice versa. Here’s how to make sports streaming a success even without Taylor Swift in the crowd.

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Solving the pain points of choosing OTT services for consumers

Wed, Jun 28, 2023 | by Noa Gal

How TV service operators can stay competitive in an increasingly crowded market that has pronounced pain points when it comes to choosing OTT services. [updated July 2023]

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5 top tips to increase viewer engagement

Thu, Jun 15, 2023 | by Noa Gal

TV service providers are constantly on the look out to increase viewer engagement as higher engagement has a proven positive impact on revenue. [Updated June 2023.]

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How streaming in APAC continues to grow

Tue, May 30, 2023 | by Noa Gal

While there are challenges everywhere in the industry, the picture across APAC remains a positive one for streaming services.

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