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VO Blog | Posts by Noa Gal

Noa Gal

Noa Gal is Marketing Content Manager at Viaccess-Orca and specializes in online marketing, digital brand awareness and targeted audience segmentation. Starting her online career as a content writer in 2012, Noa has since written numerous high-profile marketing collaterals across a diverse range of products and channels. Noa was awarded a B.A in History, Communication & Journalism by the Hebrew University, and a Master’s in Public Policy by the Tel Aviv University.

Recent Posts

The rapidly growing importance of bundles in TV streaming

Thu, May 30, 2024 | by Noa Gal

Taylor Swift, 124 million people, and the unstoppable rise of sports streaming

Thu, Feb 15, 2024 | by Noa Gal

Super Bowl LVIII delivered a record TV audience, highlighting the importance of streaming to sport and vice versa. Here’s how to make sports streaming a success even without Taylor Swift in the crowd.

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Solving the pain points of choosing OTT services for consumers

Wed, Jun 28, 2023 | by Noa Gal

How TV service operators can stay competitive in an increasingly crowded market that has pronounced pain points when it comes to choosing OTT services. [updated July 2023]

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5 top tips to increase viewer engagement

Thu, Jun 15, 2023 | by Noa Gal

TV service providers are constantly on the look out to increase viewer engagement as higher engagement has a proven positive impact on revenue. [Updated June 2023.]

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How streaming in APAC continues to grow

Tue, May 30, 2023 | by Noa Gal

While there are challenges everywhere in the industry, the picture across APAC remains a positive one for streaming services.

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6 OTT challenges & pitfalls - and how to avoid them

Thu, May 4, 2023 | by Noa Gal

One of the disadvantages of OTT platforms is that there are many reasons why an OTT business can fail. These are the 6 OTT Challenges that you need to overcome for success. [Updated May 2023]

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VO’s video interviews from the NAB 2023 show floor

Tue, Apr 18, 2023 | by Noa Gal

Thanks to the team at KitPlus, we have three videos shot on our booth at NABShow 2023 to share with you, covering AI and data, monetisation and targeted advertising, and our continuing anti-piracy eff...

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What to expect at NAB Show 2023

Tue, Mar 28, 2023 | by Noa Gal

The annual NAB Show is about to descend on Las Vegas once more. Here’s what to expect at the show, as well as some information on what we will be doing ourselves on Booth #W1272.

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What Cloud TV can do for your media business

Fri, Jan 13, 2023 | by Noa Gal

Cloud TV brings multiple benefits to operators and media companies looking to establish new services or update existing ones.

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