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Noa Gal

Noa Gal is Marketing Content Manager at Viaccess-Orca and specializes in online marketing, digital brand awareness and targeted audience segmentation. Starting her online career as a content writer in 2012, Noa has since written numerous high-profile marketing collaterals across a diverse range of products and channels. Noa was awarded a B.A in History, Communication & Journalism by the Hebrew University, and a Master’s in Public Policy by the Tel Aviv University.

Recent Posts

NAB 2022: an award-winning return to in-person events 

Fri, May 13, 2022 | by Noa Gal

The streaming war continues: the latest updates from the frontline

Thu, Feb 10, 2022 | by Noa Gal

From huge growth in MENA and Africa to the French love of Netflix and Disney+'s success, the latest updates from the frontline of the streaming wars.

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The streaming wars continue: Who won the Emmy?

Wed, Oct 6, 2021 | by Noa Gal

We are rapidly approaching the second anniversary of the streaming wars. From critical success to audience figures, who is winning?

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6 OTT Challenges & Pitfalls - and How to Avoid Them

Tue, Aug 24, 2021 | by Noa Gal

There are many reasons why an OTT business can fail. These are the 6 OTT Challenges that you need to overcome for success. [Updated August 2021]

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Everything You Always Wanted to Know About OTT and Didn't Dare to Ask

Thu, May 27, 2021 | by Noa Gal

When I joined VO I made a cheat-sheet for myself. Just a Word document filled with acronyms and commonly-used initials. I was overwhelmed by the sheer volume of inner jargon and insiders’ lingo, as I’...

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International Women’s Day 2021: Championing equality for all @ VO

Mon, Mar 8, 2021 | by Noa Gal

This year for International Women’s Day, we talked to women in three countries on three continents about their experience of working in VO and the industry.

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Are OTT free trials for new subscribers about to expire?

Wed, Nov 25, 2020 | by Noa Gal

With both Netflix and Disney+ cancelling their OTT free trial periods, is it the end of this highly popular marketing strategy and common industry practice?

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VO Executives on Challenges, Trust, and the Future of Work

Tue, May 26, 2020 | by Noa Gal

Four of our top Executives on how VO is coping with Covid-19, keeping in contact with our customers, and how it is changing the future of work.

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Industry Insights: Covid-19 OTT boom continues while production restarts

Thu, May 21, 2020 | by Noa Gal

The increasing demand for content gets a welcome boost as episodic production slowly restarts across Europe. Meanwhile IBC2020 is cancelled and there is a row about Premium VOD brewing.

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