Viaccess-Orca Blog - Cloud TV, TV Everywhere, OTT TV

Noa Gal

Noa Gal is Marketing Content Manager at Viaccess-Orca and specializes in online marketing, digital brand awareness and targeted audience segmentation. Starting her online career as a content writer in 2012, Noa has since written numerous high-profile marketing collaterals across a diverse range of products and channels. Noa was awarded a B.A in History, Communication & Journalism by the Hebrew University, and a Master’s in Public Policy by the Tel Aviv University.

NAB 2022: an award-winning return to in-person events

Fri, May 13, 2022 | by Noa Gal

NAB 2022 was the first major trade show for many for over two years and an award-winning and successful one for VO. Here’s what we experienced.

Thu, Feb 10, 2022 | by Noa Gal

From huge growth in MENA and Africa to the French love of Netflix and Disney+'s success, the latest updates from the frontline of the streaming wars.

Wed, Oct 6, 2021 | by Noa Gal

We are rapidly approaching the second anniversary of the streaming wars. From critical success to audience figures, who is winning?

Tue, Aug 24, 2021 | by Noa Gal

There are many reasons why an OTT business can fail. These are the 6 OTT Challenges that you need to overcome for success. [Updated August 2021]

Thu, May 27, 2021 | by Noa Gal

When I joined VO I made a cheat-sheet for myself. Just a Word document filled with acronyms and commonly-used initials. I was overwhelmed by the sheer volume of inner jargon and insiders’ lingo, as I’...

Mon, Mar 8, 2021 | by Noa Gal

This year for International Women’s Day, we talked to women in three countries on three continents about their experience of working in VO and the industry.

Wed, Nov 25, 2020 | by Noa Gal

With both Netflix and Disney+ cancelling their OTT free trial periods, is it the end of this highly popular marketing strategy and common industry practice?

Tue, May 26, 2020 | by Noa Gal

Four of our top Executives on how VO is coping with Covid-19, keeping in contact with our customers, and how it is changing the future of work.

Thu, May 21, 2020 | by Noa Gal

The increasing demand for content gets a welcome boost as episodic production slowly restarts across Europe. Meanwhile IBC2020 is cancelled and there is a row about Premium VOD brewing.