Noa Gal is Marketing Content Manager at Viaccess-Orca and specializes in online marketing, digital brand awareness and targeted audience segmentation. Starting her online career as a content writer in 2012, Noa has since written numerous high-profile marketing collaterals across a diverse range of products and channels. Noa was awarded a B.A in History, Communication & Journalism by the Hebrew University, and a Master’s in Public Policy by the Tel Aviv University.
When I joined VO I made a cheat-sheet for myself. Just a Word document filled with acronyms and commonly-used initials. I was overwhelmed by the sheer volume of inner jargon and insiders’ lingo, as I’...
This year for International Women’s Day, we talked to women in three countries on three continents about their experience of working in VO and the industry.
With both Netflix and Disney+ cancelling their OTT free trial periods, is it the end of this highly popular marketing strategy and common industry practice?
The increasing demand for content gets a welcome boost as episodic production slowly restarts across Europe. Meanwhile IBC2020 is cancelled and there is a row about Premium VOD brewing.