Noa Gal is Marketing Content Manager at Viaccess-Orca and specializes in online marketing, digital brand awareness and targeted audience segmentation. Starting her online career as a content writer in 2012, Noa has since written numerous high-profile marketing collaterals across a diverse range of products and channels. Noa was awarded a B.A in History, Communication & Journalism by the Hebrew University, and a Master’s in Public Policy by the Tel Aviv University.
With both Netflix and Disney+ cancelling their OTT free trial periods, is it the end of this highly popular marketing strategy and common industry practice?
The increasing demand for content gets a welcome boost as episodic production slowly restarts across Europe. Meanwhile IBC2020 is cancelled and there is a row about Premium VOD brewing.