Noa Gal is Director of Global Communications at Viaccess-Orca, specializing in content creation, brand messaging, and digital marketing. She has been active in online marketing and content writing since 2010, gaining extensive experience in content strategy, design, and audience engagement. Noa joined Viaccess-Orca in 2020, where she now oversees the company’s marketing content, ensuring consistency across all channels while supporting press relations, sponsorships, and strategic messaging. She holds a B.A. in Communication & Journalism and History from the Hebrew University and a Master’s in Public Policy from Tel Aviv University.
With both Netflix and Disney+ cancelling their OTT free trial periods, is it the end of this highly popular marketing strategy and common industry practice?
The increasing demand for content gets a welcome boost as episodic production slowly restarts across Europe. Meanwhile IBC2020 is cancelled and there is a row about Premium VOD brewing.