For all those that couldn’t make it to NAB 2025 this year, we have a couple of excellent videos shot on our booth that illustrate some of our key themes at the show.
The videos were shot by the equally ever-excellent Kitplus team and delve deeper into some of our core themes at the show.
Examining the Americas
The first is an interview with our VP of business development for the Americas, Carlos Ramos. The discussion highlights several key industry trends and strategic priorities for us in the American market, where there are many interesting things going on. In North America in particular we are seeing a transition away from coaxial cable to fibre deployments. A similar move is further advanced in LATAM and Europe, and if North America follows the same adoption curve, the transition will open up opportunities for new technology and services. This is especially true for TV offerings delivered directly to households.
Related to this, many service providers currently find themselves having to manage outdated system, creating a substantial need for equipment upgrades and modernization. Find out more, and how our latest innovations address the challenges that broadcasters and operators face in meeting the demands of consumers, in the video below.
Introducing L-band advertising
Talking of innovations we are also talking about our powerful L-band advertising solution developed along with our friends at Broadpeak.
In the video, Pierre-Alexandre Bidard, our EVP Products and Services, and Olivier Karra, Cloud Solutions Marketing Director at Broadpeak, showcase how L-band advertising deploys L- (and other) shaped ads alongside main content. This allows for less intrusive ad experiences and provides a powerful additional monetisation tool for service providers.
Bidard and Karra also look to the future. Both companies are working on making these ads more interactive, such as by enabling shoppable ads where viewers can engage directly with the content. AI-driven personalization and segmentation will also further enhance targeting and monetization potential. Indeed, the arrival of L-band advertising highlights the growing role of AI in advanced TV advertising, including future possibilities like context-aware ad placements during specific moments in shows or movies.
Have a look below.
Meet us on the road!
Of course, while videos such as these are great, nothing actually beats the experience of being at a show itself where the team can talk to you about your business, your objectives, and give a detailed and tailored demo of how our solutions can help you reach them. To find out where we will be on the road next visit www.viaccess-orca.com/what-s-new/events.
