TV Service Providers are continually making decisions about programming, content purchases, advertising and more. Increasingly they depend upon data to guide these choices, to know what content viewers are watching, how they are watching (are they binge watching on the weekend or viewing in short spurts on their commute to work) in addition to many other issues.
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One of the highlights of our recent TV Leaders Summit 2019 event was a presentation from independent industry analyst Paolo Pescatore from PP Foresight on new trends in television broadcasting & the m...
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Video QoE is of vital importance to operators and not recognizing this — and budgeting to ensure it is maintained — can cost them both revenue and viewers.
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Mary Meeker’s Internet Trends Report 2019 was its usual massive slide deck with some interesting information within it for anyone interested in the business of OTT.
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While the Internet has helped make the distribution of content more affordable and accessible, it has created an almost uncontrollable stream of content.
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One of the most important enabling technologies for the roll out of 5G video is network slicing. Here’s what it is and why it’s important to your media business.
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TV audiences want to watch content that appeals specifically to them. But how do TV service providers determine which content is the most popular and which programs appeal to a particular audience?
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The APAC region is becoming a key battleground for OTT Platform Providers as they take advantage of improving infrastructure, with localized content an important differentiator for both global and loc...
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From traps for the unwary to the problem of hubris, there are many reasons why an OTT business can fail. These are some of the more common OTT challenges.
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