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VO blog | P. 2

From LATAM to North America: The shifts that will shape NAB 2025

Wed, Mar 19, 2025 | by Carlos Ramos

Your voice is important; make it heard!

Thu, Mar 6, 2025 | by Noa Gal

To mark tomorrow's International Women’s Day 2025, we talked to two of our leading engineers about their experiences in the industry and their advice for the next generation of women in tech.

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5 key trends in addressable TV advertising technology for 2025

Wed, Feb 26, 2025 | by Hadar Tel Mizrahi

Addressable TV advertising is now a mature and mainstream technology that can lead to dramatic improvements in advertising revenue for broadcasters and operators worldwide.

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Streaming sports rights spend reaches $12.5 billion in 2025

Thu, Feb 20, 2025 | by Andy Stout

Industry Insights: New data shows that sports is becoming more central to streaming strategies, while Super Bowl LIX was the most streamed ever thanks to a high-quality, low latency feed.

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5 top tips to increase viewer engagement

Fri, Feb 7, 2025 | by Noa Gal

TV service providers are constantly on the look out to increase viewer engagement as higher engagement has a proven positive impact on revenue. [Updated February 2025.]

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How live sports streaming and ads are boosting growth

Thu, Jan 30, 2025 | by Andy Stout

Industry insights: Live sports and advertising help take Netflix over 300 million subscribers, the amount of new content is declining, and DAZN sets a bold target of 1 billion users.

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6 Ways to Stop Digital Piracy

Thu, Jan 23, 2025 | by Mélanie Langlois

With content owners increasingly worried about seeing the value of their investments disappear in the face of concerted piracy attacks, here are 6 ways to stop digital piracy. Updated January 2025.

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6 OTT challenges & pitfalls - and how to avoid them

Fri, Jan 17, 2025 | by Noa Gal

One of the disadvantages of OTT platforms is that there are many reasons why an OTT business can fail. These are the 6 OTT Challenges that you need to overcome for success. [Updated January 2025]

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How viewer acceptance of streaming TV ads continues to grow

Thu, Jan 9, 2025 | by Andy Stout

Industry Insights: Even ad-resistant viewers are coming round to the concept of streaming TV ads, but there are definite ways to maximize their effect. Plus, Disney merges live channels with Fubo, and...

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