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Is an Android Fragmentation Solution In Reach?

Wed, Oct 24, 2018 | by Mounir Toutah

Android TV's growing success in the STB market also indicates a potential android fragmentation solution that may address the patchwork nature of the format.

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Topics: OTT Streaming

GDPR: Is it an Obstacle or Opportunity for the TV Industry?

Tue, Oct 16, 2018 | by Alex Kent

Talk of the impact of the GDPR on the TV industry was a constant presence at the recent IBC. What have we learned about the GDPR so far and how is it changing the landscape? 

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Topics: TV analytics

Targeted Advertising in the GDPR World

Thu, Oct 11, 2018 | by Nardit Mosacho

As the industry increasingly pivots away from traditional advertising, our IABM presentation at IBC highlighted the opportunities targeted advertising and programmatic TV present.

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Topics: TV analytics

AI in Media and Entertainment: IBC2018 in Review

Fri, Oct 5, 2018 | by Chem Assayag

From the rise of AI in Media and Entertainment to the robust health of niche OTT services and the importance of the first eight seconds, this year’s IBC was a fascinating window on the industry. 

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Topics: IBC2018

Entertainment Technology and the Rise of the Fat Channel

Wed, Sep 26, 2018 | by Noa Maor

After the rise of the skinny bundles in the US market, broadcasters with access to large libraries and archives are following a different path with entertainment technology: the Fat Channel.

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Topics: OTT Streaming

How Multiscreen TV Has Taken over the World

Thu, Sep 20, 2018 | by Andy Stout

With IBC over for another year, it’s worth taking stock of the TV landscape around us and looking in detail at how the industry is adapting to the new realities of multiscreen TV.

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Topics: OTT Streaming, multiscreen tv

Low Latency Video Streaming: How DRM Is Part of the Solution

Thu, Sep 13, 2018 | by Nadine Patry and Mathieu Boivin

Latency is an increasing issue as OTT providers pivot towards streaming live content. While achieving low latency video streaming is a difficult goal, it can be achieved with care and attention at all stages of the workflow, including DRM.

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Topics: Multi-DRM, DRM

Solving the Puzzle for Broadcasters & Operators

Sun, Sep 9, 2018 | by Nardit Mosacho

The Rubik’s Cube puzzle plays a large part in our activities at this year’s IBC. Here are some fun facts about the Cube and why we think it is an excellent metaphor for the current television landscape.

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How TV Insights Can Leverage Online Retail’s Power & Expertise

Wed, Aug 29, 2018 | by Einat Kahana

TV Business Analytics can provide powerful TV insights for operators and broadcasters when they incorporate best practices developed by the online retail marketing industry.

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TV Strategies that Work: How to be Data Driven

Mon, Aug 13, 2018 | by Esther Levine

Why is data so important? How can organizations utilize data to further their business objectives and positively impact the bottom line? 

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Topics: TV analytics

 

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