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VO blog | P. 2

Your voice is important; make it heard!

Thu, Mar 6, 2025 | by Noa Gal

5 key trends in addressable TV advertising technology for 2025

Wed, Feb 26, 2025 | by Hadar Tel Mizrahi

Addressable TV advertising is now a mature and mainstream technology that can lead to dramatic improvements in advertising revenue for broadcasters and operators worldwide.

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Streaming sports rights spend reaches $12.5 billion in 2025

Thu, Feb 20, 2025 | by Andy Stout

Industry Insights: New data shows that sports is becoming more central to streaming strategies, while Super Bowl LIX was the most streamed ever thanks to a high-quality, low latency feed.

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5 top tips to increase viewer engagement

Fri, Feb 7, 2025 | by Noa Gal

TV service providers are constantly on the look out to increase viewer engagement as higher engagement has a proven positive impact on revenue. [Updated February 2025.]

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How live sports streaming and ads are boosting growth

Thu, Jan 30, 2025 | by Andy Stout

Industry insights: Live sports and advertising help take Netflix over 300 million subscribers, the amount of new content is declining, and DAZN sets a bold target of 1 billion users.

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6 Ways to Stop Digital Piracy

Thu, Jan 23, 2025 | by Mélanie Langlois

With content owners increasingly worried about seeing the value of their investments disappear in the face of concerted piracy attacks, here are 6 ways to stop digital piracy. Updated January 2025.

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6 OTT challenges & pitfalls - and how to avoid them

Fri, Jan 17, 2025 | by Noa Gal

One of the disadvantages of OTT platforms is that there are many reasons why an OTT business can fail. These are the 6 OTT Challenges that you need to overcome for success. [Updated January 2025]

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How viewer acceptance of streaming TV ads continues to grow

Thu, Jan 9, 2025 | by Andy Stout

Industry Insights: Even ad-resistant viewers are coming round to the concept of streaming TV ads, but there are definite ways to maximize their effect. Plus, Disney merges live channels with Fubo, and...

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2025 and beyond: Generative AI powers the next era of video innovation

Thu, Dec 19, 2024 | by Noa Gal

The story of 2024 has undoubtedly been the impact that generative AI has had at all levels of the industry - and that only looks set to accelerate as we head into 2025.

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