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Join the circle: the story behind VO's new website

Wed, Sep 6, 2017 | by Sarit Rosenthal-Aviram

VO’s new website has been unveiled to the world and we’re excited to not only share it with you, but also to talk about what led us to create it.

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4K TV Reaches a New Tipping Point

Thu, Aug 31, 2017 | by Mathieu Harel

We have long argued that Ultra HD is essential to true immersive experiences in VR and 360-degree video, and the good news is that the volume of new Ultra HD products and services being released in 2017 seems to mark a new tipping point for 4K TV.

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Topics: OTT

Broadcast Services: Can Skinny Bundles Lead to Fat Profits?

Wed, Aug 23, 2017 | by Ludo Rubin

Skinny bundles have really taken off in the US broadcast services industry but it’s not just consumer appeal driving their uptake. Their average revenue per channel is impressive too.

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Topics: OTT, Pay TV

Mobile Video Traffic: Understanding Patterns, Scale and Growth

Fri, Aug 18, 2017 | by Sarit Rosenthal-Aviram

With TV Everywhere now firmly established in the marketplace, a new Nielsen survey has valuable insight into mobile video traffic and what people watch OOH - out of the home.

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Topics: TV Everywhere, Mobile video

Time to Believe the Virtual Reality Hype

Wed, Aug 16, 2017 | by Kevin Le Jannic

The annual publication of the Gartner Hype Cycle for Emerging Technologies is always a bit of an event in the tech industry. While its oracular nature in uncovering new technologies is sometimes disputed, one of the things that makes it most interesting is how it characterizes established tech that is making its way in the market.

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Topics: Virtual Reality, Augmented Reality

How to make video streaming services stickier

Tue, Aug 8, 2017 | by Andy Stout

Some new data has emerged from analyst TDG in the US which could have valuable implications for anyone seeking to make their own video streaming services stickier than their competitors. The data concerns Hulu and how a survey of US broadband users reveals its popularity amongst its user base, especially when mapped against the same question asked of Netflix and Amazon Prime SVOD subscribers.

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Topics: OTT, OTT TV, OTT Streaming

Big Data and TV: How it Can Work for Operators

Fri, Aug 4, 2017 | by Einav Levi

OTT technologies enable measurement of an individual’s digital footprints, collecting data from TVs, smartphones and other connected devices. As the number of connected devices per household continues to rise, data loads may reach an estimated 5TB per million households, per month. Extracting valuable information from this data requires a sophisticated analytics service. 

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Game of Thrones, Kodi Boxes, & The Escalating Scale of Digital Piracy

Wed, Aug 2, 2017 | by Sarit Rosenthal-Aviram

When Episode 1 of Season 7 of Game of Thrones, ‘Dragonstone’, debuted on 17 July, the official viewing figures were impressive. HBO reported 16.1 million for the premiere and catch-up in the US, while Sky Atlantic recorded 2.8 million in the UK. But they paled into insignificance when the estimations regarding digital piracy came in.

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Topics: Content Piracy, Game of Thrones

Millennials and Gen Z Choose OTT TV Services over Pay TV

Mon, Jul 31, 2017 | by Andy Stout

It was perhaps only a matter of time, but a new survey says that, if asked to choose between SVOD and traditional Pay TV, the majority of under 34 year-olds will opt for OTT. As SVOD numbers grow so too do the services’ popularity.  Netflix’s latest numbers suggest that it has broken through the magic 100 million barrier alone, thanks to an accelerating uptake overseas.

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Topics: OTT, OTT TV, Pay TV

Audience Measurement and Personalized Advertising: What to Consider

Mon, Jul 24, 2017 | by Esther Levine

The media industry was an early adopter of data, beginning in 1950 when Nielsen began measuring TV audiences. In the ensuing years audience measurement now captures video viewing across computers and mobile devices, in addition to traditional TV sets. But it’s more than the devices that are of interest now; determining what has the strongest engagement and impact is key to the industry.

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Topics: content personalization, TV analytics


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