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VO blog | P. 4

The key role of video watermarking in the battle against video piracy

Thu, Aug 17, 2023 | by Anne-Sophie Cornet

The key ingredients of a good trade show demo

Wed, Aug 9, 2023 | by Guillaume Debeneix

Ahead of IBC2023, we asked our Global Demo Success Manager, Guillaume Debeneix, to share some of the processes that go into making a trade show demo that ticks all the boxes.

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The importance of ads to successful streaming services

Thu, Aug 3, 2023 | by Andy Stout

Industry insights: Advertising is an increasingly important component of the streaming ecosystem, with addressable ads in particular now used by 73% of marketers.

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The 3 crucial rules for successful sports streaming

Wed, Jul 26, 2023 | by Benoit Brieussel

Momentum is growing rapidly behind sports streaming as live events move increasingly onto OTT platforms, but what are the main keys to successful deployments? [Updated July 2023]

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Keeping the content flowing: How to survive the Hollywood strikes

Thu, Jul 20, 2023 | by Andy Stout

The writers’ and actors’ strikes in the US promise to disrupt the flow of new content worldwide. But there are actions operators can take to mitigate the impact.

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The four key elements of delivering User-Driven TV

Thu, Jul 13, 2023 | by Hadar Tel Mizrahi

Make sure you always deliver a 5-star service by implementing a User-Driven TV policy and leveraging data technologies that always put viewers first.

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Solving the pain points of choosing OTT services for consumers

Wed, Jun 28, 2023 | by Noa Gal

How TV service operators can stay competitive in an increasingly crowded market that has pronounced pain points when it comes to choosing OTT services. [updated July 2023]

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How pirates make most of their money from advertising

Wed, Jun 21, 2023 | by Andy Stout

Industry insights: The role of advertising in video piracy incomes; 5G services increasingly bundle video; WBD looks to license content to Netflix; and Sky adds Sky Live video camera to hardware lineu...

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5 top tips to increase viewer engagement

Thu, Jun 15, 2023 | by Noa Gal

TV service providers are constantly on the look out to increase viewer engagement as higher engagement has a proven positive impact on revenue. [Updated June 2023.]

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