VO blog | P. 5

TV Advertising leads growth in global streaming to 2029

Thu, Oct 5, 2023 | by Andy Stout

Industry insights: All aspects of streaming and OTT will grow over the next six years, but ad-supported services will increase dramatically faster.

Wed, Sep 27, 2023 | by Anne-Sophie Cornet

CDN Leeching is the latest form of piracy to threaten operators’ revenues and is perhaps one of the most serious ones yet, as it poses a triple threat to their businesses.

Wed, Sep 6, 2023 | by Atika Boulgaz

Despite years of predictions about the imminent demise of linear TV, it is still very much with us. What keeps it going, and who is watching? [Updated September 2023]

Thu, Aug 31, 2023 | by Andy Stout

Industry Insights: Netflix’s efforts to curtail password sharing prove positive, personalisation remains an important tool to combat choice fatigue, and the majority of viewers are now hopping between...

Thu, Aug 24, 2023 | by Atika Boulgaz

VO’s tagline for IBC2023 is ‘powering the human side of technology’. What exactly do we mean by that?

Thu, Aug 17, 2023 | by Anne-Sophie Cornet

Video watermarking technology is a key component of our award-winning Anti-Piracy Center and a vital tool in the battle against video piracy.

Wed, Aug 9, 2023 | by Guillaume Debeneix

Ahead of IBC2023, we asked our Global Demo Success Manager, Guillaume Debeneix, to share some of the processes that go into making a trade show demo that ticks all the boxes.

Thu, Aug 3, 2023 | by Andy Stout

Industry insights: Advertising is an increasingly important component of the streaming ecosystem, with addressable ads in particular now used by 73% of marketers.

Wed, Jul 26, 2023 | by Benoit Brieussel

Momentum is growing rapidly behind sports streaming as live events move increasingly onto OTT platforms, but what are the main keys to successful deployments? [Updated July 2023]