Fatima Peñaranda is VO's Sales Manager Content & Sports Europe in the EMEAR Sales team. She boasts over 20 years of expertise in the television and digital media industry. Having previously held the position of General Manager at Bloomberg TV, she possesses extensive experience in television, licensing, and content production. Her subsequent experience at Ericsson / Red Bee Media has equipped her with a profound understanding of the most current industry trends and solutions in an interconnected era, acquiring knowledge from both business and technical standpoints.