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Hot TV Industry News of the Week - March 21 2014



Not only at Mobile World Congress in Barcelona did we see a major focus on engagement through second screens, but also in this week’s industry news, from the BBC’s sport app success, to American Idol’s push for audience engagement. Social TV, new applications, and ‘everywhere access’ are all part of this next-generation era.

Take a look at the hot news below and join the discussion by following us on our social media channels, or leave us a comment here.

Mobile Pays off for BBC as Sport App Racks up Million UK Downloads (Rapid TV News)
The BBC Sport smartphone app passed a million downloads in less than two months, showing exactly just how much demand there is for users to have access to content anywhere at anytime.

Next-gen Multiscreen Ushers in New Era of TV Consumption (Rapid TV News)
A report from Discovery Networks, that surveyed 5,000 TV viewers across 10 CEEMEA markets, has revealed a growth of multi-screening, catch-up services, social TV and content snacking viewer behaviors. Broadcasters will need to offer services that respond to viewers’ changing preferences.

Now on ‘Idol,’ Viewers Can Tweet While Contestants Sing (NY Times)
American Idol gets social, using Twitter to take instant polls of the audience. Do you think these social TV experiences will succeed in boosting audience numbers?



Check out the new version of Orange’s TVcheck application to see how TV viewers can check-in to TV shows, comment with their friends on social channels, get recommendations and play live games!

Watch VO’s EVP of Innovation showcase DEEP − a unique second screen application that creates personalized magazines for viewers.

Topics: Industry, Mobile World Congress, multi-screen, MWC, Rapid TV News, Second Screen, Social TV

Efrat Fenigson

Efrat Fenigson was the Senior Director of Marketing Communications at Viaccess-Orca. After several years as a computer programmer, Efrat understood her passion is not in creating technology, but rather in creating conversations about it. Previously, Efrat founded and ran the “New Media” sector in the Israeli Export Institute (IEICI), helping hundreds of Israeli start-ups take their first steps in global business. Efrat blogs about the pay-TV and over the top (OTT) markets, about users' behavior and expectations in today's multi-screen and second-screen reality, and about content protection/piracy. Efrat holds a BA in Computing from Monash University in Melbourne, Australia.

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