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Efrat Fenigson

Efrat Fenigson was the Senior Director of Marketing Communications at Viaccess-Orca. After several years as a computer programmer, Efrat understood her passion is not in creating technology, but rather in creating conversations about it. Previously, Efrat founded and ran the “New Media” sector in the Israeli Export Institute (IEICI), helping hundreds of Israeli start-ups take their first steps in global business. Efrat blogs about the pay-TV and over the top (OTT) markets, about users' behavior and expectations in today's multi-screen and second-screen reality, and about content protection/piracy. Efrat holds a BA in Computing from Monash University in Melbourne, Australia.

Recent Posts

2016: The Year Virtual Reality Becomes Reality - Viaccess-Orca

Thu, Mar 24, 2016 | by Efrat Fenigson

Televisium - When Content and Context Harmonize to Produce Next Generation TV Services

Mon, Mar 7, 2016 | by Efrat Fenigson

  If Content is still truly King, then that King is growing every day.

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Six Things to Consider When Evaluating Cloud TV Platforms

Mon, Feb 29, 2016 | by Efrat Fenigson

  Given the speed with which it has reshaped many industries, including our own media and TV industry, it is fairly astonishing to consider that cloud computing in its modern form is under a decade ol...

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Who is the Real King of Television - Content or Context?

Tue, Feb 2, 2016 | by Efrat Fenigson

  In January 1996, Bill Gates wrote an essay which was published on the Microsoft website, titled “Content is King”. Although the original phrase is attributed to Sumner Redstone, Chairman of the Boar...

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The TV Industry in 2016 — The Increasing Speed of the Cloud

Sun, Jan 24, 2016 | by Efrat Fenigson

The broadcast industry had to adapt to many changes in recent years as it has increasingly embraced IT technologies, but only few had the degree of impact that the cloud is currently having. 

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The TV Industry-2016 - The Importance of Personalization

Tue, Jan 5, 2016 | by Efrat Fenigson

In November 2015, the Harvard Business Review published a far-reaching article by David C. Edelman and Marc Singer titled Competing on Customer Journeys that encapsulated well the problems of catching...

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The TV Business in 2016 - The Importance of Business Agility | Viaccess-Orca Blog

Thu, Dec 10, 2015 | by Efrat Fenigson

  One of the things we’ve mentioned several times on our blog is the fact that the pace of technological change is accelerating. But perhaps one of the key points we haven’t emphasised enough is that ...

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OTT Subscription Services Lead to New Types of Content

Thu, Nov 19, 2015 | by Efrat Fenigson

  While the growth of OTT subscription services continues to work its transformative powers on business models across the global broadcast industry, attention is starting to turn to the effect that OT...

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The Industry in 2020: Smart Marketing – the Power to Engage and Retain TV Viewers

Mon, Nov 2, 2015 | by Efrat Fenigson

  Many industries have embraced advanced marketing strategies in recent years, in order to communicate with their consumers in a way that will match their expectations and will increase their interest...

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