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VO Blog | Posts by Efrat Fenigson

Efrat Fenigson

Efrat Fenigson was the Senior Director of Marketing Communications at Viaccess-Orca. After several years as a computer programmer, Efrat understood her passion is not in creating technology, but rather in creating conversations about it. Previously, Efrat founded and ran the “New Media” sector in the Israeli Export Institute (IEICI), helping hundreds of Israeli start-ups take their first steps in global business. Efrat blogs about the pay-TV and over the top (OTT) markets, about users' behavior and expectations in today's multi-screen and second-screen reality, and about content protection/piracy. Efrat holds a BA in Computing from Monash University in Melbourne, Australia.

Recent Posts

Net Neutrality and the Threat to OTT Business Models

Wed, Jun 25, 2014 | by Efrat Fenigson

“Eye on Piracy” Sets its Sights on 2014 World Cup Campaign

Tue, Jun 10, 2014 | by Efrat Fenigson

Football fans around the globe are eagerly awaiting the start of the football event in Brazil in a few days’ time. Most will watch the action on legitimate TV channels and platforms, but a significant...

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VO’s OTT Multi Screen Solution Drives Boxer’s Scandinavian Expansion

Wed, Jun 4, 2014 | by Efrat Fenigson

In the latest chapter of our long-standing relationship with Boxer TV, Viaccess-Orca is playing a key role in enabling the Nordic pay-TV company to undertake a substantial expansion in the Scandinavia...

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Webinar Casts an Eye on Emerging Piracy Threat | Viaccess-Orca Blog

Thu, May 29, 2014 | by Efrat Fenigson

Live streaming piracy is posing a major threat to both content service providers and content owners, leaving them competing with illegal services that offer the same content at a much lower costs. Thi...

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Piracy Threats in the TV Everywhere Era and How to Combat Them

Tue, May 20, 2014 | by Efrat Fenigson

The dark side of TV Everywhere is growing content piracy, David Leporini, Viaccess-Orca’s EVP of marketing, products and security, warned in an article he wrote for Connect World-Asia Pacific, the lea...

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TV Leaders Summit post #3 – User Experience Takes Centre Stage

Fri, May 2, 2014 | by Efrat Fenigson

In the run-up to this year’s TV Leaders Summit (TVLS) in Madrid, scheduled for May 15-17, we are interviewing key speakers on significant industry issues. In the third of these pre-TVLS features, we s...

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TV Leaders Summit post #2 – Meeting the Content Security Challenge

Thu, May 1, 2014 | by Efrat Fenigson

In the run-up to this year’s TV Leaders’ Summit in Madrid, scheduled for May 15-17, we are running a number of interviews with key speakers on significant industry issues. In the first of these pre-TV...

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New Orange eBook Showcases Content and Technology Range

Sun, Apr 27, 2014 | by Efrat Fenigson

Television viewing habits, particularly among young people, are being transformed by the growth in second screens, multi-screen video consumption and ultra-broadband networks. Viewers want to see prog...

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Securing Multi-Screen Content Services - Viaccess-Orca

Fri, Apr 18, 2014 | by Efrat Fenigson

With the steady increase in global demand for multi-screen content services, serious concerns have been raised about their vulnerability to security threats. In a recent Rapid TV article for MWC 2014,...

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