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VO Blog | Posts by Efrat Fenigson

Efrat Fenigson

Efrat Fenigson was the Senior Director of Marketing Communications at Viaccess-Orca. After several years as a computer programmer, Efrat understood her passion is not in creating technology, but rather in creating conversations about it. Previously, Efrat founded and ran the “New Media” sector in the Israeli Export Institute (IEICI), helping hundreds of Israeli start-ups take their first steps in global business. Efrat blogs about the pay-TV and over the top (OTT) markets, about users' behavior and expectations in today's multi-screen and second-screen reality, and about content protection/piracy. Efrat holds a BA in Computing from Monash University in Melbourne, Australia.

Recent Posts

Hot TV Industry News of the Week - Feb. 28 2014.

Fri, Feb 28, 2014 | by Efrat Fenigson

Hot TV Industry News of the Week - 21.2.2014

Fri, Feb 21, 2014 | by Efrat Fenigson

You know how it is. You wait for one Netflix story to come along and then all of a sudden three arrive at once. And it’s not all good news for the OTT giant either. Elsewhere in the industry, there’s ...

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Hot TV Industry News of the Week - 14.2.2014

Fri, Feb 14, 2014 | by Efrat Fenigson

There are exciting developments in the world of 4K high definition right now, especially in the OTT arena. But, it’s by no means over for live TV and a study of Facebook’s social TV data has thrown up...

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Hot Industry News of the Week - Jan 11, 2013

Fri, Feb 7, 2014 | by Efrat Fenigson

The biggest event in TV this week is also the biggest in the world of sport. As the XXII Winter Olympic Games open today all eyes are on Russia and its host city, the Black Sea resort of Sochi. And th...

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Infographic: The Rise of TV Everywhere (TVE) - VO.Blog

Tue, Feb 4, 2014 | by Efrat Fenigson

Pay TV providers are finding it ever more challenging to keep up with the changes brought by TV Everywhere and Over-the-Top (OTT) services. Nonetheless, as the TV market continues to evolve at a rapid...

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Hot TV Industry News of the Week - 31.1.2014

Fri, Jan 31, 2014 | by Efrat Fenigson

The hottest TV industry news this week was mostly about viewing trends in Latin America. According to Cisco, social TV is growing in Latin America at a rate much faster than the US. What’s also impres...

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Hot TV Industry News of the Week - 24.1.2014

Fri, Jan 24, 2014 | by Efrat Fenigson

There has been a lot of OTT news floating around this week. The Canadian pay TV service and cellco, Rogers, will soon announce their new OTT service. This isn’t the first time they made waves in the i...

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Behind Roku’s Expansion into the TV | Viaccess-Orca Blog

Wed, Jan 22, 2014 | by Efrat Fenigson

Roku, best known for their cord cutters’ heaven streaming box, announced that they will be launching a TV set later this year. This is big news coming from a company whose current digital media player...

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Hot TV Industry News of the Week - 17.1.2014

Fri, Jan 17, 2014 | by Efrat Fenigson

The hottest TV industry news this week was taken over by broadcasters in distress who are taking action. A group of top broadcasters decided enough is enough with Aereo violating copyright, and are ta...

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