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VO Blog | Posts by Efrat Fenigson

Efrat Fenigson

Efrat Fenigson was the Senior Director of Marketing Communications at Viaccess-Orca. After several years as a computer programmer, Efrat understood her passion is not in creating technology, but rather in creating conversations about it. Previously, Efrat founded and ran the “New Media” sector in the Israeli Export Institute (IEICI), helping hundreds of Israeli start-ups take their first steps in global business. Efrat blogs about the pay-TV and over the top (OTT) markets, about users' behavior and expectations in today's multi-screen and second-screen reality, and about content protection/piracy. Efrat holds a BA in Computing from Monash University in Melbourne, Australia.

Recent Posts

Hot TV Industry News of the Week - 29.11.2013

Fri, Nov 29, 2013 | by Efrat Fenigson

 

Smart TV apps took over the headlines this week. For starters, Forbes boldly claimed that cable is no longer about TV. Pretty strong statement there, but they backed it up quite well. In that regard, Business Insider released a report about the app revolution. Sure, it hasn’t kicked in full force, but signs are pointing to the smart TV app revolution taking over very soon. One good thing that will unfortunately come to a sudden end is U-verse TV. AT&T feels that demand for U-verse has been too low. AT&T, you may be pulling the plug too soon!

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Hybrid TV: The Potential New De-Facto Standard | Viaccess-Orca Blog

Wed, Nov 27, 2013 | by Efrat Fenigson

What’s the first thought that comes to mind if you hear someone utter the word “hybrid”? Would you think about cars? Perhaps cross-pollinated plants? Or maybe even mixed-breeds of cats or dogs?

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Hot TV Industry News of the Week - Feb 8 2014

Fri, Nov 22, 2013 | by Efrat Fenigson

Deadline Media reports that OTT TV is expected to generate revenues of £1.6 billion in 2017, and revenues will primarily stem from live-streaming media and VOD. Does that idea seem feasible? Due to th...

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Hot TV Industry News of the Week - Feb. 22 2013

Fri, Nov 15, 2013 | by Efrat Fenigson

There was a mix of interesting Connected TV news making its rounds this week. For this week’s “Hot Industry News,” we figured it would be best to feature the buzz that made us raise our eyebrows.

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The Netflix Invasion | Viaccess-Orca Blog

Wed, Nov 13, 2013 | by Efrat Fenigson

Netflix, the trailblazing OTT content provider, is making waves in mainland Europe with its recent Netherlands service launch back in September 2013. Once compared to the Albanian Army by Time Warner'...

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Hot TV Industry News of the Week - 8.11.2013

Fri, Nov 8, 2013 | by Efrat Fenigson

It’s beginning to look like there are seeds of change being planted in the world of Pay TV. For example, network execs are working to get extra days worth of commercial-viewing payments. Can you guess...

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Hot TV Industry News of the Week - December 20, 2013

Fri, Nov 1, 2013 | by Efrat Fenigson

There was so much VOD news going around this week, it was getting tricky to pick the hottest. Yet we managed, so here it goes!

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User Interface: Beyond the Buzzword - Vo Blog

Mon, Oct 28, 2013 | by Efrat Fenigson

Have you ever asked yourself why anyone should care about user interface (UI) and user experience (UX) of a product or service? As long as it’s innovative, everything else should fall into place, righ...

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The Dark Cloud in the TV Industry with an “Orange” Lining - VO Blog

Thu, Oct 24, 2013 | by Efrat Fenigson

Orange Spain Launches TV Everywhere Service and Enters the TV Market Battle Well-Equipped

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