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Infographic: The Rise of TV Everywhere (TVE) - VO.Blog



Pay TV providers are finding it ever more challenging to keep up with the changes brought by TV Everywhere and Over-the-Top (OTT) services. Nonetheless, as the TV market continues to evolve at a rapid pace, industry players must adopt OTT and TV Everywhere services in order to remain relevant.

TV Everywhere is growing at a rate that cannot be ignored. In fact, between July 2011 and January 2013, the number of subscribers with access to TV Everywhere or multiscreen services increased from double in Eastern and Western Europe to over tenfold in other areas of the world. This expansion is particularly interesting in Western Europe, where spending on OTT video is still a fraction of what is spent in the American OTT video market.

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Regardless of video spending budgets, viewers worldwide are enthusiastically embracing TV Everywhere. Pay TV providers are beginning to catch on to this trend, with many starting to offer TV Everywhere services, albeit at a slow pace. Awareness is also on the rise: the percentage of subscribers aware of the availability of a TV Everywhere service has risen from 17% in December 2010 to 26% in November 2012.

In order to conquer the market, 2014 should be the year for content service providers to step it up and equip themselves with the right tools for enabling them to offer TV Everywhere services to their consumers.

Have a look at the infographic below for more facts and figures on the rise of TV Everywhere.

Rise of TV Everywhere infographic

 The Rise of TV Everywhere


To stay ahead of the game, check out VO's Voyage - TV Everywhere solution:

Topics: Infographic, OTT, TV Everywhere, VOD, Content service providers, Industry, mobile devices, Mobile World Congress, multi-screen, Netflix, PayTV, Portfolio, premium tv service, Second Screen, smartphone apps, Smartphones, subscriptions, Tablets, TV, tv everywhere user, TV industry, TVE, User Experience, UX

Efrat Fenigson

Efrat Fenigson was the Senior Director of Marketing Communications at Viaccess-Orca. After several years as a computer programmer, Efrat understood her passion is not in creating technology, but rather in creating conversations about it. Previously, Efrat founded and ran the “New Media” sector in the Israeli Export Institute (IEICI), helping hundreds of Israeli start-ups take their first steps in global business. Efrat blogs about the pay-TV and over the top (OTT) markets, about users' behavior and expectations in today's multi-screen and second-screen reality, and about content protection/piracy. Efrat holds a BA in Computing from Monash University in Melbourne, Australia.

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