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VO Blog | Posts by Efrat Fenigson

Efrat Fenigson

Efrat Fenigson was the Senior Director of Marketing Communications at Viaccess-Orca. After several years as a computer programmer, Efrat understood her passion is not in creating technology, but rather in creating conversations about it. Previously, Efrat founded and ran the “New Media” sector in the Israeli Export Institute (IEICI), helping hundreds of Israeli start-ups take their first steps in global business. Efrat blogs about the pay-TV and over the top (OTT) markets, about users' behavior and expectations in today's multi-screen and second-screen reality, and about content protection/piracy. Efrat holds a BA in Computing from Monash University in Melbourne, Australia.

Recent Posts

Hot TV Industry News of the Week - 10.1.2014

Fri, Jan 10, 2014 | by Efrat Fenigson

 

This was the week of CES. CES has been buzzing with smart TV and second screen news. For example, Roku beat Apple in the race towards developing a line of smart TVs. Then again, that’s assuming the Apple smart TV rumors are true. Guess which other unexpected company is entering the smart TV game - Mozilla! LG also made the news with its latest add-on to their smart TV lineup. TiVo shared a wealth of interesting numbers pertaining to the popularity and growth of second screen viewing behaviour.

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How to Improve User Engagement for Video Services? | Viaccess-Orca Blog

Wed, Jan 8, 2014 | by Efrat Fenigson

Content operators need to take a step back and examine how content service engagement has evolved and improved over time. The process has gone from poorly designed user interfaces, program guides and ...

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Hot TV Industry News of the Week - 3.1.2014

Fri, Jan 3, 2014 | by Efrat Fenigson

The hottest TV industry news this week was all about collected piracy facts and factoids. Once again, Game of Thrones and Breaking Bad were the most pirated shows of the year. It’s not just the P2P co...

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Why is Content Discovery Essential for Engagement? | Viaccess-Orca Blog

Tue, Dec 31, 2013 | by Efrat Fenigson

The past decade has seen content service providers scrambling for new ways to engage their consumers. As features such as traditional program guides, online portals and basic TV apps began to lose the...

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Hot TV Industry News of the Week -27.12.2013

Fri, Dec 27, 2013 | by Efrat Fenigson

A mix of different types of industry news made headlines this week, each very exciting. Netflix churned out a new series - for kids! They might also like the new finger gesture controls that Samsung i...

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Hot TV Industry News of the Week - 20.12.2013

Fri, Dec 20, 2013 | by Efrat Fenigson

There was a lot of social TV and on-demand buzz making the rounds this week. In most cases, the material provided a glimpse to what 2014 might have in store. AdAge assembled a brilliant list of predic...

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New Year’s Resolutions for Content Service Providers | Viaccess-Orca Blog

Wed, Dec 18, 2013 | by Efrat Fenigson

It’s that time of the year again! We are approaching the twilight of 2013, and find ourselves eagerly awaiting the beginning of 2014.

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Hot TV Industry News of the Week - 13.12.2013

Fri, Dec 13, 2013 | by Efrat Fenigson

This week proved to be an interesting one for the TV industry. Experts are claiming that nearly 1.7 billion OTT devices are set to ship by the end of this year, which is great news for the cable indus...

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Hot TV Industry News of the Week - 6.12.2013

Fri, Dec 6, 2013 | by Efrat Fenigson

There has been a mix of interesting TV industry news making the rounds this week. The most surprising of all was Apple’s acquisition of Topsy. What were they thinking? They must have had social TV in ...

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