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VO Blog | Posts by Efrat Fenigson

Efrat Fenigson

Efrat Fenigson was the Senior Director of Marketing Communications at Viaccess-Orca. After several years as a computer programmer, Efrat understood her passion is not in creating technology, but rather in creating conversations about it. Previously, Efrat founded and ran the “New Media” sector in the Israeli Export Institute (IEICI), helping hundreds of Israeli start-ups take their first steps in global business. Efrat blogs about the pay-TV and over the top (OTT) markets, about users' behavior and expectations in today's multi-screen and second-screen reality, and about content protection/piracy. Efrat holds a BA in Computing from Monash University in Melbourne, Australia.

Recent Posts

How Social Media Accelerates Piracy

Fri, Oct 30, 2015 | by Efrat Fenigson

Virtual Reality & the Gartner Hype Cycle

Fri, Oct 30, 2015 | by Efrat Fenigson

Analysing new technology and the impact that it’s going to have on society at large — or even one specific sector of industry — is an ever-more tricky business. Not only the pace of technological chan...

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Apple TV Helps Drive OTT to New Heights

Thu, Oct 8, 2015 | by Efrat Fenigson

According to Adobe’s Q2 2015 US Digital Video Benchmark Report, Apple TV is helping to drive the adoption of TV Everywhere at an impressive rate while other devices are starting to find traction in th...

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Protect and Serve: Securing Content in a Multiscreen World

Thu, Sep 3, 2015 | by Efrat Fenigson

There is a dichotomy right at the heart of modern broadcasting. On the one hand broadcasters need to give consumers what they want, which is the ability to watch television whenever they want, on what...

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Reach for the Cloud | Viaccess-Orca Blog

Fri, Aug 28, 2015 | by Efrat Fenigson

Few technologies have been as disruptive to the broadcast industry over recent years as the cloud. Its implementation brings multiple benefits at all points of the production chain, with its ability t...

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Virtual Reality Trending: 56.8m Devices Worldwide by 2018

Tue, Aug 11, 2015 | by Efrat Fenigson

In March 2014, Facebook bought a little known Kickstarter-funded company called Oculus Rift and all of a sudden everybody knew what had only been whispered in the more far-flung reaches of the geekosp...

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The Role of Cloud in Enabling TV Everywhere - Viaccess-Orca Blog

Fri, Jul 10, 2015 | by Efrat Fenigson

While the US has hosted the whole messy net neutrality debate out in the open with accusation, counter-accusation, and squadrons of lawyers circling Washington while the internet has gone into frequen...

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Astonishing 282% Increase in TV Everywhere Viewing

Thu, Jul 2, 2015 | by Efrat Fenigson

The concept of TV Everywhere continues to reshape the landscape of consumer viewing, powered by ever-more capable mobile and connected devices, the growth in high bandwidth fixed and mobile services, ...

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Adopting DASH & Multi-DRM for Video Delivery – Opportunity for Change

Fri, Jun 26, 2015 | by Efrat Fenigson

Multiscreen video is now a reality that consumers enjoy every day. While it may not be perfect, today’s online video experience usually works and sometimes even reaches a level of quality that rivals ...

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