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VO Blog | Posts by Efrat Fenigson

Efrat Fenigson

Efrat Fenigson was the Senior Director of Marketing Communications at Viaccess-Orca. After several years as a computer programmer, Efrat understood her passion is not in creating technology, but rather in creating conversations about it. Previously, Efrat founded and ran the “New Media” sector in the Israeli Export Institute (IEICI), helping hundreds of Israeli start-ups take their first steps in global business. Efrat blogs about the pay-TV and over the top (OTT) markets, about users' behavior and expectations in today's multi-screen and second-screen reality, and about content protection/piracy. Efrat holds a BA in Computing from Monash University in Melbourne, Australia.

Recent Posts

Android Fragmentation and the Impact on Secure Streaming

Fri, Jun 19, 2015 | by Efrat Fenigson

 

Google’s Android platform is notorious for fragmentation. If you're trying to understand what Android Fragmentation is, think 18,769. According to OpenSignal's 2014 report, that's the number of distinct Android devices seen in 2014 – compared with 11,868 devices in 2013. This fragmentation makes it extremely difficult for developers in all fields of technology, and in particular for the TV industry, where developers rely on the native Android API’s to deploy a premium video service which includes secure streaming.

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Making TV an Even More Personalized Content Experience

Thu, Jun 4, 2015 | by Efrat Fenigson

One of the holy grails of the current broadcast industry is increasing viewer engagement and undoubtedly one of the main ways of doing that is via offering viewers an increasingly individualised, pers...

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It’s a Game of Cat and Meerkat: Fighting Live Streaming Piracy

Fri, Apr 17, 2015 | by Efrat Fenigson

They are the new kids on the social media block: Periscope and Meerkat, the competing apps that seek the undivided attention of the thrill-loving, share-it-all mobile users. Meerkat was the hottest th...

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Google Chromebit – Computer on a Stick linking TV & PC

Wed, Apr 1, 2015 | by Efrat Fenigson

In what could be another milestone for the TV Everywhere ecosystem, or more accurately - for the “computer everywhere” world, Google launched on Tuesday a new range of Chrome OS products, including th...

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CEO Insight: A Whole New World through Connectivity - Highlights from CES 2014

Mon, Feb 23, 2015 | by Efrat Fenigson

Releasing a statement to Wired might not be the traditional way of indicating a change in policy, but after a year of fevered speculation that was how FCC Commission Chairman, Tom Wheeler, decided to ...

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Viva la Revolución: Hispanic Viewers Leading TV Everywhere Wave

Thu, Dec 25, 2014 | by Efrat Fenigson

The topic of Hispanic viewership is an interesting one as this blog post reveals, and increasingly relevant for us, as we partner with Olympusat to introduce an end to end solution of technology and c...

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Let’s Get Physical In a Digital Virtual World - VO's Blog

Mon, Dec 22, 2014 | by Efrat Fenigson

The phenomenon of the digital world is an intriguing one for me. Since my childhood, I’ve lived in a rapidly changing world. But in the last two decades, physical consumption habits and gestures are g...

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TV Everywhere: Breaking Silos

Wed, Nov 19, 2014 | by Efrat Fenigson

One of the things that you notice when you look around the current TV industry is that, unless a broadcaster is very, very new, at some point it is having to deal with legacy technology. And not just ...

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Panel Recap: Pay TV, Connected CE, and Broadband in 2020

Tue, Nov 18, 2014 | by Efrat Fenigson

We took part today at a panel discussion on “Pay TV, Connected CE, and Broadband in 2020”, as part of the Connections Europe event.

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