We took part today at a panel discussion on “Pay TV, Connected CE, and Broadband in 2020”, as part of the Connections Europe event.
The panel, moderated by Brett Sappington, Director, Research at Parks Associates, examined changes to the pay-TV, broadband, and consumer electronics industries by the year 2020, and the impact of those changes on service providers and consumers.
Here’s an extract of some interesting points made during the panel:
Panel #ConnEU14: changes to TV, broadband, CE. w @RokuPlayer @ARRISEVERYWHERE @DLNA @intel @slupowski @DavidLeporini pic.twitter.com/WnmDPTEHNO — Viaccess-Orca (@ViaccessOrca) November 18, 2014
Andrew Ferrone, VP of Pay TV, Roku
At Roku we help pay TV operators by providing one consistent platform for any device which controls various content services. Examples of prominent ones available today are Netflix, YouTube, Facebook, Spotify etc. We bring web style best practices to TV platforms.
Andrew Ferrone @RokuPlayer: biggest challenge for #TV providers: pouring content services into 1 platform #Conneu14 pic.twitter.com/f4WGWRusTd — Viaccess-Orca (@ViaccessOrca) November 18, 2014
David Leporini, EVP, Marketing Products and Security, Viaccess-Orca
#Conneu14 @DavidLeporini: "Greatest challenge in the next 5-10 years: the battle on user attention" #TVEverywhere pic.twitter.com/gt0ztEGJHB — Viaccess-Orca (@ViaccessOrca) November 18, 2014
“We must excite users”, David Leporini, Viaccess-Orca
"Understanding why users pirate content will help operators improve their user experience" @davidleporini #UX #TV #piracy #conneu14 — Viaccess-Orca (@ViaccessOrca) November 18, 2014
In the next few years, we need to shift from ‘content is king’, to ‘context is king’. The winners will be those who provide the best contextual user experience – understanding which device to use, in which time, what are the user’s content preferences and what kind of rich contextual content experience to provide users with
Patrice Slupowski, VP Digital Innovation, Orange
#CONNEU14 @slupowski @orange: by 2020, #TV at home will be ambient & focus will be on simple, customized interfaces pic.twitter.com/1Vl5Bok1IA — Viaccess-Orca (@ViaccessOrca) November 18, 2014
.@slupowski- @Orange isn't about pipes & bandwidth, but about delivering best user experience through networks while being humble #Conneu14 — Viaccess-Orca (@ViaccessOrca) November 18, 2014
Cornel Ciocirlan, CTO EMEA, ARRIS
We conduct a yearly consumer study, (available here); the 2014 study revealed interesting user concerns, for example: 60-70% of subscribers polled reported to be annoyed by having to delete content from their PVR (Personal Video Recorder) STBs
Cornel Ciocirlan @ARRISEVERYWHERE: nPVR - good example for enabler of universal access to content - something users expect today #conneu14 — Viaccess-Orca (@ViaccessOrca) November 18, 2014
What’s your prediction about the industry in 2020?
Cornel Ciocirlan, CTO EMEA, ARRIS
By 2020, the platforms that will survive will be the ones that deliver a great user experience. We will see a great fallout of the ecosystem.
Andrew Ferrone, VP of Pay TV, Roku
The future is all about video streaming. Video content will be streamed on any device, any time, on demand and live.
David Leporini, EVP, Marketing Products and Security, Viaccess-Orca
The future will be in analytics and artificial intelligence. User behavior and journey must be explored and understood, so smart services can predict the user wishes and expectations. Automating these services will be key for success.
Rebekka Porath, Ecosystem Committee Chair, DLNA; Standards Policy Manager, Intel
The discussion about TV Everywhere and perfecting it has been with us in the past 10 years, and will continue to be the focus in 2020.
Patrice Slupowski, VP Digital Innovation, Orange
The way families consume TV content will be different in 2020. One person will enjoy content projected on the house walls in high definition, the other will enjoy great app interface. All will create the ideal experience thanks to smart data and usage analytics, and the right prediction of user’s wishes.