October 2026

How Addressable TV Advertising Helps Both Broadcasters and Operators

Addressable TV advertising lets broadcasters serve different ads to different households watching the same program. Here's how it works across broadcast and streaming, and what's currently slowing adoption.

Streaming Price Increases, Skydance Merger, and CTV at 53% in Europe

Industry insights: Streamers are widening price gaps, Skydance has closed its $111bn merger, and CTV now carries 53% of Europe’s premium video ad views.

IBC2026 Proved It Is All About the Bottom Line

From AI to security, five themes dominated IBC2026. But the industry kept circling back to one question: does this make money, or does it save money?

- News from VO -

Orange Belgium Strengthens Its Consumer and B2B TV Services
With Viaccess-Orca

Pascal Birot, VP Sales EMEA, on Tackling Operators' Biggest Challenges

Benoit Brieussel, Head of Product Marketing, on The Tech Trends Reshaping TV

Salimali Shakir, VP Global Presales, on Smarter, More Scalable TV Services

- IAMT Exclusives -

The Cost Streaming Operators Can’t See, Until They Measure It - IAMT Journal

Smart TV Fragmentation, Younger Viewers, and AI - IAMT Studio interview