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Product marketing manager

Israel

Product Marketing Manager

Viaccess-Orca (VO – an Orange company) has established itself as a true innovator, with 20+ years of experience in the business of premium video management & distribution and dozens of content service provider customers worldwide. The DNA of the company uniquely combines 2 very specific technology know-hows: content protection and engagement / TV viewership. With the rapid “datafication” of the TV business, these know-hows allow VO to expand its business towards new data-driven growth opportunities like Targeted TV Advertising or OTT Super Aggregation (aka Netflix, DisneyPlus, AppleTV, etc.).

As a Product Marketing Manager you will play a key role in defining, positioning, and communicating products and features externally and internally through various outlets and platforms. You will essentially be the Marketing expert within the TV Product group and the owner of marketing assets related to the product. You will be working very closely with multiple teams, including Product, Marketing, Sales and Pre-Sales.

Success in this role requires strong writing skills, presentation skills, organizational skills, strategic thinking and a proactive attitude.

What You Will Do

  • Translate product functionality and technical details into marketing materials and user benefits
  • Create compelling content and sales enablement collateral
  • Work closely with the Product managers to develop and execute GTM strategies and messaging
  • Drive competitive analysis and market research
  • Establish product pricing and train the sales staff
  • Follow and analyze market trends to position products
  • Lead strategic marketing workshops and customer meetings

Requirements

  • 5+years related experience in product marketing
  • Bachelor/master’s degree or equivalent experience
  • Native English, written and verbal
  • Experience with TV, Telecom, Cloud and/or SaaS companies – strong advantage
  • Experience developing and managing GTM plans for B2B or B2B2C technology-based offerings
  • Ability to work independently with a strong sense of initiative with all parties in the company
  • Successful track record of collaborating with local and international teams
  • Demonstrated creativity and a strong desire to learn new technologies

About Viaccess-Orca

  • Viaccess-Orca is a leading global solutions provider of OTT and TV platforms, content protection, and advanced data solutions for a personalized TV experience. The company offers an extensive range of innovative, proven, and best-of-breed solutions for content delivery, protection, discovery, and monetization. With over
  • 20 years of industry leadership, Viaccess-Orca helps content providers and TV operators shape a smarter and safer TV and OTT experience. Viaccess-Orca is part of the Orange Group and the company’s solutions have been deployed in over 35 countries, reaching more than 27 million subscribers.