Through Granular Viewership Data Collection, Viaccess-Orca Makes It Easy for Pay-TV Operators to Deliver Targeted, Secure Content and Increase ARPU
PARIS — Sept. 11, 2017 — Viaccess-Orca, a global leader providing OTT and TV platforms, content protection, and advanced data solutions, announced today that it will showcase its new audience measurement service, VO Audience Measurement Service, integrated with NEOTION CAM, at IBC2017. Viaccess-Orca’s Audience Measurement Service is readily available to TV operators using a NEOTION CAM embedding a standard ACS (Access Control Software). Fully integrated with Viaccess-Orca’s TV Business Analytics suite, the new service will allow pay-TV operators to harness the power of viewership data and ultimately increase their ARPU.
“The latest innovation between Viaccess-Orca and NEOTION addresses the industry’s requirements for premium content, security, and data collection,” said Olivier Demoly, chief sales and marketing officer at NEOTION. “Partnering with Viaccess-Orca, we are helping operators to gather relevant data about subscribers to make actionable decisions about content and service offerings with the end goal of increasing monetization.”
NEOTION’s CAM enables digital TV sets and set-top boxes to decode scrambled TV programs with Viaccess-Orca’s Adaptive Sentinel CAS. Adaptive Sentinel is a unique dual mode (i.e., card and cardless) conditional access system that is based on software and hardware security. With VO Audience Measurement Service, Viaccess-Orca allows operators to understand audiences, streamline content marketing and acquisition, and follow bouquets consumption, ultimately creating a more competitive and efficient pay-TV offering.
“The pay-TV landscape is changing and operators face significant challenges in terms of maintaining high revenues and accelerating business growth. Going forward, data will be critical to their success,” said Chem Assayag, executive vice president,
Viaccess-Orca will demonstrate the VO Audience Measurement Service at IBC2017, Hall 1 Stand A51 and on NEOTION’s booth Hall 5 Stand B53. More information about Viaccess-Orca is at our new website www.viaccess-orca.com.
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Viaccess-Orca is a leading global solutions provider of OTT and TV platforms, content protection, and advanced data solutions for a personalized TV experience. The company offers an extensive range of innovative, proven, and best-of-breed solutions for content delivery, protection, discovery, and monetization. With over 20 years of industry leadership, Viaccess-Orca helps content providers and TV operators shape a smarter and safer TV and OTT experience.
Viaccess-Orca is part of the Orange Group and the company’s solutions have been deployed in over 35 countries, reaching more than 27 million subscribers.
For more information, visit www.viaccess-orca.com or follow the company on Twitter @ViaccessOrca and Linkedin.